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1201.
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Great print advertising : creative approaches, strategies, and tactics by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.132 ANT.

1202.
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100 new greatest corporate ads by Fred C. Poppe by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 POP.

1203.
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New product development : managing and forecasting for strategic success by Robert J. Thomas by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.575 THO.

1204.
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Market-driven management : using the new marketing concept to create a customer-oriented company by Frederick E Webster by
Material type: Text Text
Language: English
Publication details: New York: Wiley 1994
Availability: Items available for loan: KEIC (1)Call number: 658.812 WEB.

1205.
Careermap : deciding what you want getting it and keeping it ? by Neil M. Yeager by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 650.1 NEI.

1206.
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Survey errors and survey costs by Robert M. Groves by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 1989
Availability: Items available for loan: KEIC (1)Call number: 001.433 GRO.

1207.
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Marketing on a shoestring: low cost tips for marketing your products or services by Jeffrey P. Davidson by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.8 DAV.

1208.
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Brand name bullies : the quest to own and control culture by David Bollier by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2005
Availability: Items available for loan: KEIC (1)Call number: 346.73048 BOL .

1209.
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What I learned from Sam Walton : how to compete and thrive in a Wal-Mart world by Michael Bergdahl, foreword by William S. Cody by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4012 BER.

1210.
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Wharton on dynamic competitive strategy by
Material type: Text Text
Publication details: New York: Wiley, 1997
Availability: Items available for loan: KEIC (1)Call number: 658.4012 WHA.

1211.
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Consumer-centric category management : how to increase profits by managing categories based on consumer needs by AC Nielsen, with John Karolefski and Al Heller by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2005
Availability: Not available: KEIC: Checked out (1).

1212.
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Cable cowboy : John Malone and the rise of the modern cable business by Mark Robichaux by
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 384.555092 ROB.

1213.
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Avon : building the world's premier company for women by Laura Klepacki, foreword by Andrea Jung by
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 338.764672 KLE.

1214.
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Passionate and profitable : why customer strategies fail and ten steps to do them right by Lior Arussy by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 ARU.

1215.
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FedEx delivers : how the world's leading shipping company keeps innovating and outperforming the competition by Madan Birla by
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 388.044 BIR.

1216.
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How to run seminars and workshops : presentations skills for consultants, trainers, and teachers by Robert L. Jolles by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.456 JOL.

1217.
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It's all about service : how to lead your people to care for your customers by Ray Pelletier by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2005
Availability: Items available for loan: KEIC (1)Call number: 658.812 PEL.

1218.
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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising by Joseph Jaffe by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.1 JAF.

1219.
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Packaging design : successful product branding from concept to shelf by Marianne Rosner Klimchuk and Sandra A. Krasovec by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.564 KLI.

1220.
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iCon : Steve Jobs, the greatest second act in the history of business by Jeffrey S. Young and William L. Simon by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 338.76100416 YOU.

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