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141.
Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers by Jeffe Zabin and Gresh Brebach by
  • Zabin, Jeffe
  • Brebach, Gresh
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8 ZAB.

142.
Winning retail : developing a sustained model for retail success by Willard N. Ander and Neil Z. Stern by
  • Ander, Willard N
  • Stern, Neil Z
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.87 AND.

143.
What I learned from Sam Walton : how to compete and thrive in a Wal-Mart world by Michael Bergdahl, foreword by William S. Cody by
  • Bergdahl, Michael
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4012 BER.

144.
Visual creativity : inspirational ideas for advertising, animation and digital design by Mario Pricken by
  • Pricken, Mario
Material type: Text Text
Language: English
Publication details: London: Thames and Hudson 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 PRI.

145.
Technology, television and competition : the politics of digital TV by Jeffrey A. Hart by
  • Hart, Jeffrey A
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge University Press 2004
Availability: Items available for loan: KEIC (1)Call number: 384.55 HAR.

146.
Entertainment industry economics : a guide for financial analysis by Harold L. Vogel by
  • Vogel, Harold L
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge University Press 2004
Availability: Items available for loan: KEIC (1)Call number: 338.47791 VOG.

147.
The basics of communication research by Leslie A. Baxter and Earl Babbie by
  • Baxter, Leslie A
  • Babbie, Earl
Series: Wadsworth series in speech communication
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Thomson Learning 2004
Availability: Items available for loan: KEIC (1)Call number: 001.5 BAX.

148.
Creative editing by Dorothy A. Bowles and Diane L. Borden by
  • Bowles, Dorothy A
  • Borden, Diane L
Series: Wadsworth series in mass communication and journalism
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: California: Thomson Wordsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 808.06607 BOW.

149.
Communication theories in action : an introduction by Julia T. Wood by
  • Wood, Julia T
Series: Wadsworth series in speech communication
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: California: Thomson Wordsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 302.23 WOO.

150.
The PR style guide : formats for public relations practice by Barbara Diggs-Brown and Jodi L. G. Glou by
  • Diggs-Brown, Barbara
  • Glou, Jodi L. G
Material type: Text Text
Language: English
Publication details: California: Thomson-Wordsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 659.222 DIG.

151.
Sociology : understanding a diverse society by Margaret L. Andersen and Howard F. Taylor by
  • Andersen, Margaret L
  • Taylor, Howard F
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Thomson Wadsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 301 AND.

152.
Video basics 4 by Herbert Zettl by
  • Zettl, Herbert
Material type: Text Text
Language: English
Publication details: California: Thomson Wordsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 778.59 ZET.

153.
Understanding art (with CD) by Lois Fichner-Rathus by
  • Fichner-Rathus, Lois
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: California: Thomson Wordsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 700.1 FIC.

154.
Global business negotiations : a practical guide by Claude Cellich, Subhash C. Jain by
  • Cellich, Claude
  • Jain, Subhash C
Material type: Text Text
Language: English
Publication details: Ohio: Thompson South-Western 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4052 CEL.

155.
Brand babble: Sense and nonsense about branding by
  • Schultz, Don E
  • Schultz, Heidi F
Material type: Text Text
Language: English
Publication details: Australia: South-Western/Thomson Learning 2004
Availability: Items available for loan: KEIC (2)Call number: 658.827 FRA, ...

156.
Consumer behaviour by Wayne D. Hoyer, Deborah J. Maclnnis by
  • Hoyer, Wayne D
  • Maclnnis, Deborah J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Company 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HOY.

157.
Strategic marketing management by Carol H. Anderson and Julian W. Vincze by
  • Anderson, Carol H
  • Vincze, Julian
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Company 2004
Availability: Items available for loan: KEIC (1)Call number: 658.802 AND.

158.
Maximum city : Bombay lost and found by Suketu Mehta by
  • Mehta, Suketu
Material type: Text Text
Language: English
Publication details: New Delhi: Viking 2004
Availability: Items available for loan: KEIC (2)Call number: 954.79205 MEH, ...

159.
The definitive images : 1858 to the present introduction by Khushwant Singh
Material type: Text Text
Language: English
Publication details: London: Penguin Books India (P) Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 770.9205 PAN.

160.
Engaging India : diplomacy, democracy, and the bomb by Strobe Talbott by
  • Talbott, Strobe
Material type: Text Text
Language: English
Publication details: New Delhi: Viking 2004
Availability: Items available for loan: KEIC (1)Call number: 327.7305409049 TAL.

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