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141.
Advertising concepts and applications : a student supplement by Courtland L. Bovee and William F. Arens by
  • Bovee, Courtland L
  • Arens, William F
Material type: Text Text
Language: English
Publication details: Illinois: Richard D. Irwin Inc. 1982
Availability: Items available for loan: KEIC (1)Call number: 659.1 BOV.

142.
Contemporary advertising by Courtland L. Bovee and William F. Arens by
  • Bovee, Courtland L
  • Arens, William F
Edition: 4th ed.5th ed.
Material type: Text Text
Language: English
Publication details: Illinois: Irwin Inc. 1992
Availability: Items available for loan: KEIC (6)Call number: 659.1 BOV, ...

143.
Cases in advertising and promotion management by John A. Quelch and Paul W. Farris by
  • Quelch, John A
  • Farris, Paul W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Illinois: Irwin 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 QUE.

144.
Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Richard D. Irwin, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

145.
Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

146.
Contemporary advertising by William F. Arens by
  • Arens, William F
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 ARE.

147.
IMC using advertising and promotion to build brands by Tom Duncan by
  • Duncan, Tom
Series: The McGraw-Hill/Irwin series in marketing
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Higher Education 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 DUN.

148.
The Financial times marketing casebook by Sheila Wright by
  • Wright, Sheila
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1997
Availability: Items available for loan: KEIC (1)Call number: 658.80722 WRI.

149.
Integrated marketing communication by David Pickton and Amanda Broderick by
  • Pickton, David
  • Broderick, Amanda
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 2001
Availability: Items available for loan: KEIC (1)Call number: 658.802 PIC.

150.
Twenty advertising case histories by
  • Channon, Charlees (ed.)
Material type: Text Text
Publication details: London: Cassell Educational Limited, 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 TWE.

151.
How to plan advertising by
  • Cowley, Don (ed.)
Material type: Text Text
Publication details: London:: Cassell Educational Limited 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 HOW. Not available: KEIC: Lost (1).

152.
Advertising works 5
Material type: Text Text
Language: English
Publication details: London: Cassell Educational Ltd. 1990
Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV.

153.
European advertising strategies : the profiles and strategies of multinational companies operating in Europe by Rein Rijkens by
  • Rijkens, Rein
Material type: Text Text
Language: English
Publication details: London: Cassell 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1094 RIJ.

154.
How to plan press advertising by Iain Maitland by
  • Maitland, Iain
Material type: Text Text
Language: English
Publication details: London: Cassell 1996
Availability: Items available for loan: KEIC (1)Call number: 659.132 MAI.

155.
How to plan advertising by
  • Cooper, Alan (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: London: Cassell 1997
Availability: Items available for loan: KEIC (2)Call number: 659.1 HOW, ...

156.
The new how to advertise by Kenneth Roman and Jane Maas by
  • Roman, Kenneth
  • Maas, Jane
Material type: Text Text
Language: English
Publication details: New York: St. Marti's Press 1992
Availability: Items available for loan: KEIC (2)Call number: 659.1 ROM, ...

157.
Up the agency : the funny business of advertising by Peter Mayle by
  • Mayle, Peter
Material type: Text Text
Language: English
Publication details: New York: St. Martin's Press 1990
Availability: Items available for loan: KEIC (1)Call number: 659.11 MAY.

158.
How to advertise by Kenneth Roman and Jane Maas by
  • Roman, Roman
  • Maas, Jane
Edition: Rev. ed.
Material type: Text Text
Language: English
Publication details: New York: St. Martin's Press 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1 ROM.

159.
How to advertise by Kenneth Roman and Jane Maas by
  • Roman, Kenneth
  • Maas, Jane
Material type: Text Text
Language: English
Publication details: New Delhi: Rupa and Co. 2003
Availability: Items available for loan: KEIC (2)Call number: 659.1 ROM, ...

160.
Whatever happened to Madison Avenue ? : advertising in the '90s by Martin Mayer by
  • Mayer, Martin
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Little Brown and Company 1991
Availability: Items available for loan: KEIC (2)Call number: 659.10973 MAY, ...

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