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141.	Image from Amazon.com	China's super consumers : what 1 billion customers want and how to sell it to them by Savio Chan and Michael Zakkour by Chan, Savio Zakkour, Michael Material type: Text Language: English Publication details: New Delhi: Wiley 2016 Availability: Items available for loan: KEIC (1)Call number: 658.8 CHA. Place hold Save to lists Add to cart (remove)
142.	Image from Amazon.com	Harry Potter : brand magic of the boy wizard by Stephen Brown by Brown, Stephen Series: Great brand stories Material type: Text Language: English Publication details: New Delhi: Viva Books 2009 Availability: Items available for loan: KEIC (1)Call number: 658.827 BRO. Place hold Save to lists Add to cart (remove)
143.	Image from Amazon.com	Experiential marketing : myths and realities by Subhashini Kaul by Kaul, Subhashini Material type: Text Language: English Publication details: New Delhi: Viva Books Private Limited 2010 Availability: Items available for loan: KEIC (1)Call number: 658.8 KAU. Place hold Save to lists Add to cart (remove)
144.	Image from Amazon.com	The art of shopping: how we shop and why we buy by Siemon Scamell-Katz by Scamell-Katz, Siemon Material type: Text Language: English Publication details: New Delhi: Viva Books 2014 Availability: Items available for loan: KEIC (1)Call number: 658.8342 SCA. Place hold Save to lists Add to cart (remove)
145.	Image from Amazon.com	Services marketing : people, technology, strategy by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by Lovelock, Christopher Chatterjee, Jayanta Wirtz, Jochen Edition: 6th ed. Material type: Text Language: English Publication details: New Delhi: Pearson Education (Singapore) Pte. Ltd. 2010 Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV. Place hold Save to lists Add to cart (remove)
146.	Image from Amazon.com	Microeconomics by Roberts S. Pindyck; Daniel L. Rubinfeld and Prem L. Mehta by Pindyck, Roberts S Mehta, Prem L Rubinfeld, Daniel L Edition: 7th ed. Material type: Text Language: English Publication details: Singapore: Pearson Education Pvt. Ltd. 2016 Availability: Items available for loan: KEIC (2)Call number: 338.5 PIN, ... Place hold Save to lists Add to cart (remove)
147.	Image from Amazon.com	Retail management : a strategic approach by Barry Berman, Joel R. Evans and Mini Mathur by Berman, Barry Evans, Joel R Mathur, Mini Edition: 11th ed. Material type: Text Language: English Publication details: New Delhi: Pearson Education 2011 Availability: Items available for loan: KEIC (2)Call number: 658.87 BER, ... Place hold Save to lists Add to cart (remove)
148.	Image from Amazon.com	Consumer culture, modernity and identity by Mathur, Nita (ed.) Material type: Text Publication details: Delhi: Sage Publiations, 2014 Availability: Items available for loan: KEIC (1)Call number: 306.3 CON. Place hold Save to lists Add to cart (remove)
149.	Image from Amazon.com	Marketing to rural consumers : understanding and tapping the rural market potential by Velayudhan, Sanal Kumar (ed.) Sridhar, Guda (ed.) Material type: Text Publication details: New Delhi: Excel Books, 2009 Availability: Items available for loan: KEIC (1)Call number: 338.10954 MAR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
150.	Image from Amazon.com	Retailing logistics and fresh food packaging : managing change in the supply chain by Kerstin Gustafsson, Gunilla Jonson, David Smith and Leigh Spark Material type: Text Language: English Publication details: New Delhi: Kogan Page India Private Limited 2008 Availability: Items available for loan: KEIC (1)Call number: 658.87 GUS. Place hold Save to lists Add to cart (remove)
151.	Image from Amazon.com	The 50-plus market : why the future is age neutral when it comes to marketing and branding strategies by Dick Stroud by Stroud, Dick Material type: Text Language: English Publication details: London: Kogan Page Limited 2010 Availability: Items available for loan: KEIC (1)Call number: 658.802 STR. Place hold Save to lists Add to cart (remove)
152.	Image from Amazon.com	Cheap : the real cost of the global trend for bargains, discounts and customer choice by David Bosshart by Bosshart, David Material type: Text Language: English Publication details: London: Kogan Page Limited 2010 Availability: Items available for loan: KEIC (2)Call number: 339.47 BOS, ... Place hold Save to lists Add to cart (remove)
153.	Image from Amazon.com	Effective advertising : understanding when, how, and why advertising works by Gerard J. Tellis by Tellis, Gerad J Material type: Text Language: English Publication details: New Delhi: Sage Publication India 2004 Availability: Items available for loan: KEIC (1)Call number: 659.1 TEL. Place hold Save to lists Add to cart (remove)
154.	Image from Amazon.com	The retail handbook : helping you achieve your potential in retail by Antony Welfare ; foreword by Roger Best by Welfare, Antony Material type: Text Language: English Publication details: Mumbai: Jaico Publishing House 2013 Availability: Items available for loan: KEIC (1)Call number: 658.87 WEL. Place hold Save to lists Add to cart (remove)
155.	Image from Amazon.com	Decoding luxe by Mahul Brahma by Brahma, Mahul Material type: Text Language: English Publication details: New Delhi: Srishti Publishers and Distributors 2017 Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA. Place hold Save to lists Add to cart (remove)
156.	Image from Amazon.com	India reloaded : inside India's resurgent consumer market by Dheeraj Sinha by Sinha, Dheeraj Material type: Text Language: English Publication details: Chennai: Westland Ltd. 2015 Availability: Items available for loan: KEIC (1)Call number: 658.83430954 SIN. Place hold Save to lists Add to cart (remove)
157.	Image from Amazon.com	Rise of rural consumers in developing countries : harvesting 3 billion aspirations by Vijay Mahajan and Kathy Warbelow by Mahajan, Vijay Warbelow, Kathy Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2016 Availability: Items available for loan: KEIC (1)Call number: 339.47091724 MAH. Place hold Save to lists Add to cart (remove)
158.	Image from Amazon.com	Marketing magic for millennials : rise of gen YO! by Soni, Swati (ed.) Sharma, Vandana (ed.) Material type: Text Publication details: New Delhi: Bloomsbury India, 2018 Availability: Items available for loan: KEIC (1)Call number: 658.8343084209054 MAR. Place hold Save to lists Add to cart (remove)
159.	Image from Amazon.com	Customer behavior : a managerial perspective by Jagdish Sheth and Banwari Mittal by Sheth, Jagdish Mittal, Banwari Edition: 2nd ed. Material type: Text Language: English Publication details: : Thomson Asia Pte. Ltd. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.8342 SHE. Place hold Save to lists Add to cart (remove)
160.		The marketing whitebook 2015-16 by Business World and association with nielsen Edition: 11th ed. Material type: Text Language: English Publication details: New Delhi: Business World, GBN Media Pvt. Ltd. 2015 Availability: Items available for loan: KEIC (2)Call number: 658.8 MAR, ... Place hold Save to lists Add to cart (remove)