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141.
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Brand spirit : how cause related marketing builds brands by Hamish Pringle and Marjorie Thompson by
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8 PRI.

142.
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Cases in consumer behaviour by
Material type: Text Text
Publication details: Chichester: John Wiley and Sons, Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8342 CAS.

143.
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Handbook of creativity by
Material type: Text Text
Publication details: Cambridge: The Press of the University of Cambridge 1999
Availability: Items available for loan: KEIC (1)Call number: 153.35 HAN.

144.
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Online education : learning and teaching in cyberspace by Grey Kearsley by
Material type: Text Text
Language: English
Publication details: Australia: Wadsworth 2000
Availability: Items available for loan: KEIC (1)Call number: 371.334 KEA.

145.
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Public relations case by Jerry A. Hendrix by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 2000
Availability: Items available for loan: KEIC (1)Call number: 659.2 HEN.

146.
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Organizational communication : approaches and proceses by Katherine Miller by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publication Company 1998
Availability: Items available for loan: KEIC (1)Call number: 659.45 MIL.

147.
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This is PR : the realities of public relations by Doug Newsom, Judy VanSlyke Turk and Dean Kruckeberg by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Australia: Wadsworth 1999
Availability: Items available for loan: KEIC (2)Call number: 659.2 NEW, ...

148.
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The corporate warriors by Douglas K. Ramsey by
Material type: Text Text
Language: English
Publication details: London: Grafton Books 1987
Availability: Items available for loan: KEIC (1)Call number: 338.8 RAM.

149.
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Cases in retailing : operational perspectives by
Material type: Text Text
Publication details: Oxford: Blackwell Publishers Ltd., 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8700941 CAS.

150.
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Does it pay to advertise ? : cases illustrating successful brand advertising by John Philip Jones by
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1989
Availability: Items available for loan: KEIC (2)Call number: 659.1 JON, ...

151.
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The advertiser's handbook for budget determination by Simon Broadbent by
Material type: Text Text
Language: English
Publication details: Lexington: D.C. Heath and Co. 1988
Availability: Items available for loan: KEIC (1)Call number: 659.10681 BRO.

152.
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Global dreams : imperial corporations and the new world order by Richard J. Barnet and John Cavanagh by
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster 1994
Availability: Items available for loan: KEIC (1)Call number: 338.88 BAR.

153.
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Where the suckers moon : an advertising industry by Randall Rothenberg by
Material type: Text Text
Language: English
Publication details: New York:: Alfred A. Knopf 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 ROT. Not available: KEIC: Lost (1).

154.
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Where the Suckers Moon : the life and death of an advertising campaign by Randall Rothenberg by
Material type: Text Text
Language: English
Publication details: New Your: Randome Houise 1994
Availability: Items available for loan: KEIC (3)Call number: 659.196292222 ROT, ...

155.
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Best practices : building your business with Arthur Andersen's global best practices by Robert Hiebeler, Thomas B. Kelly, and Charles Ketteman by
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster;Rockfeller Center, 1230 Avenue of the Americas 1998
Availability: Items available for loan: KEIC (2)Call number: 658.812 HIE, ...

156.
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Permission marketing : turning strangers into friends, and friends into customers by Seth Godin by
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8 GOD.

157.
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Management information system : a frame work by Utpal K. Banerjee and R. K. Sachdeva by
Material type: Text Text
Language: English
Publication details: New Delhi: Vokas Pub. House Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.4038 BAN.

158.
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Quality management handbook by K. K. Anand...[et.al.].
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt.Ltd 1993
Availability: Items available for loan: KEIC (1)Call number: 658.562 QUA.

159.
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Corporate reputation : manging the new strategic asset by John Smythe, Colette Dorward, and Jerome Reback by
Material type: Text Text
Language: English
Publication details: London: Century Business 1992
Availability: Items available for loan: KEIC (1)Call number: 659.29 SMY.

160.
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The new market leaders : who's winning and how in the battle for customers by Fred Wiersema by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 2001
Availability: Items available for loan: KEIC (1)Call number: 658.812 WIE.

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