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141.
Wireless communications : the future by William Webb by
  • Webb, William
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 621.384 WEB.

142.
Real-time marketing and PR : how to instantly engage your market, connect with customers, and create products that grow your business now by David Meerman Scott by
  • Scott, David Meerman
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.872 SCO.

143.
The olympic games effect : how sports marketing builds strong brands by John A. Davis by
  • Davis, John A
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 796.0698 DAV.

144.
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business by David B. Thomas and Mike Barlow by
  • Thomas, David B
  • Barlow, Mike
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 006.70684 THO.

145.
Geomedia : networked cities and the future of public Space by Scott McQuire by
  • McQuire, Scott
Material type: Text Text
Language: English
Publication details: Cambridge: Polity Press 2016
Availability: Items available for loan: KEIC (1)Call number: 307.76 MCQ.

146.
Political communication by Steven Foster by
  • Foster, Steven
Series: Politics study guides
Material type: Text Text
Language: English
Publication details: Edinburgh: Edinburgh University Press Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 320.014 FOS.

147.
Public relations and the social web : how to use social media and web 2.0 in communications by Rob Brown by
  • Brown, Rob
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2009
Availability: Items available for loan: KEIC (1)Call number: 659.202854678 BRO.

148.
The TV brand builders : how to win audiences and influence viewers by Andy Bryant and Charlie Mawer by
  • Bryant, Andy
  • Mawer, Charlie
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2016
Availability: Items available for loan: KEIC (1)Call number: 384.550688 BRY.

149.
Services marketing management by Peter Mudie and Angela Pirrie by
  • Mudie, Peter
  • Pirrie, Angela
Series: Professional and trade series
Material type: Text Text
Language: English
Publication details: Noida: Elsevier India Private Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 MUD.

150.
Dictionary of media and communications by Marcel Danesi by
  • Danesi, Marcel
Material type: Text Text
Language: English
Publication details: New Jersy: M. E. Sharpe, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 302.2302 DAN.

151.
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty by Laurence Vincent by
  • Vincent, Laurence
Material type: Text Text
Language: English
Publication details: New York: Amacom 2012
Availability: Items available for loan: KEIC (1)Call number: 658.827 VIN.

152.
Global cultural economy by Christiaan De Beukelaer and Kim-Marie Spence by
  • De Beukelaer, Christiaan
  • Spence, Kim-Marie
Series: Key ideas in media and cultural studies
Material type: Text Text
Language: English
Publication details: New York: Routledge 2019
Availability: Items available for loan: KEIC (1)Call number: 384 DEB.

153.
Communication skills by Tracey Bretag, Joanna Crossman and Sarbari Bordia by
  • Bretag, Tracey
  • Bordia, Sarbari
  • Crossman, Joanna
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limted 2012
Availability: Items available for loan: KEIC (1)Call number: 302.2 BRE.

154.
Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler and Ajay Pandit
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2015
Availability: Items available for loan: KEIC (16)Call number: 658.8 SER, ...

155.
Advertising and promotion : an integrated marketing communications perspective by George E. Belch, Michael A. Belch and Keyoor Purani by
  • Belch, George E
  • Belch, Michael A
  • Purani, Keyoor
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2014
Availability: Items available for loan: KEIC (14)Call number: 659.1 BEL, ...

156.
International marketing by Ogenyi Omar by
  • Omar, Ogenyi
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2009
Availability: Items available for loan: KEIC (1)Call number: 658.84 OMA.

157.
Mastering fashion marketing by Tim Jackson and David Shaw by
  • Jackson, Tim
  • Shaw, David
Series: Palgrave master series
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2009
Availability: Items available for loan: KEIC (1)Call number: 746.920688 JAC.

158.
Marketing strategy by
  • Sheth, Jagdish N. (ed.)
  • Malhotra, Naresh K. (ed.)
  • Peterson, Robert A. (ed.)
  • Kerin, Roger a. (ed.)
Material type: Text Text
Publication details: West Sussex: John Wiley and Sons Ltd. 2011
Availability: Items available for loan: KEIC (7)Call number: 658.8003 MAR, ...

159.
The Sage handbook of advertising by
  • Tellis, Gerald J. (ed.)
  • Ambler, Tim (ed.)
Material type: Text Text
Publication details: London: Sage Publications Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 SAG.

160.
Corporate communications : convention, complexity, and critique by Lars Thoger Christensen, Mette Morsing and George Cheney by
  • Christensen, Lars Thoger
  • Cheney, George
  • Morsing, Mette
Material type: Text Text
Language: English
Publication details: London: Sage Publication Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.45 CHR.

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