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141.
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Proceedings of the 1990 conference of the American Academy of Advertising by
Material type: Text Text
Publication details: Austin: American Academy of Advertising, 1990
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

142.
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Proceedings of the 1996 conference of the American Academy of Advertising by
Material type: Text Text
Publication details: Texas: The University of Texas 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

143.
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Exploring design and innovation : fresh ideas for creative curriculum development
Material type: Text Text
Language: English
Publication details: : Brunel University 2000
Availability: Items available for loan: KEIC (1)Call number: 745.2 EXP.

144.
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Textbook of marketing of services : the Indian experience by Nimit Chowdhary and Monika Chowdhary by
Material type: Text Text
Language: English
Publication details: New York: Macmillan India Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.804 CHO.

145.
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Brand management : text and cases by U. C. Mathur by
Material type: Text Text
Language: English
Publication details: New Delhi: Mccmillan India Ltd. 2007
Availability: Items available for loan: KEIC (3)Call number: 658.827 MAT, ...

146.
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Priceless : Turning ordinary products into extraordinary experiences by Diana LaSalle and Terry A. Britton by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business school publishing 2003
Availability: Items available for loan: KEIC (1)Call number: 658.5752 LAS.

147.
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A designer's research manual : succeed in design by knowing your clients and what they really need by Jennifer Visocky O'Grady and Kenneth Visocky O'Grady by Series: Design field guides
Material type: Text Text
Language: English
Publication details: Gloucester: Rockport Publishers 2006
Availability: Items available for loan: KEIC (1)Call number: 741.60688 VIS.

148.
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Globalized e-learning cultural challenges edited Andrea Edmundson
Material type: Text Text
Language: English
Publication details: Hershey: Idea Gruop Publishing 2006
Availability: Items available for loan: KEIC (1)Call number: 371.358 EDM.

149.
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Theater for development : an introduction to context, applications and training by Kees Epskamp with foreword by Tim Prentki by
Material type: Text Text
Language: English
Publication details: London: Zed Books Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 792 EPS.

150.
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A general theory of entrepreneurship : the individual-opportunity nexus by Scott Shane by Series: New horizons in entrepreneurship
Material type: Text Text
Language: English
Publication details: Cheltenham: Edward Elgar Publishing Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 338.04 SHA.

151.
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Health policy : an introduction to process and power by Gill Walt by
Material type: Text Text
Language: English
Publication details: London: Zed Books Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 362.1 WAL.

152.
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How to be a graphic designer, without losing your soul by Adrian Shaughnessy by
Material type: Text Text
Language: English
Publication details: London: Laurence King Publishing Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 741.6023 SHA.

153.
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Consumer psychology for marketing by Gordon R. Foxall, Ronald E. Goldsmith and Stephen Brown by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Boston: International Thomson Business Press 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 FOX.

154.
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Guide to business modelling by John Tennent and Graham Friend by Series: Economist books (Series)
Material type: Text Text
Language: English
Publication details: London: Profit Books Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 651.751 TEN.

155.
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Advertising effectiveness: findings from empirical research by Giep Franzen by
Material type: Text Text
Language: English
Publication details: Oxfordshire: Admap Publications 1997
Availability: Items available for loan: KEIC (2)Call number: 659.1072 FRA, ...

156.
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A manual for culturally adapted market research (CMR) in the development process by T. Scarlett Epstein by
Material type: Text Text
Language: English
Publication details: Great Britain: Rwal publications 1988
Availability: Items available for loan: KEIC (1)Call number: 658.838300 EPS.

157.
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What is this India business ? offshoring, outsourcing and the global services revolution by Paul Davies by
Material type: Text Text
Language: English
Publication details: London: Nicholas Brealey International 2004
Availability: Items available for loan: KEIC (2)Call number: 658.40580954 DAV, ...

158.
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Innovation, product development and commercialization : case studies and key practices for market leadership by Dariush Rafinejad by
Material type: Text Text
Language: English
Publication details: Fort Lauderdale: J.RossPublishing Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.503 RAF.

159.
Financial management for media operations by Richard E. Van Deusen by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Knowledge Industry Publications, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.15 VAN.

160.
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The designing of the Unix operating system by Maurice J. Bach by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Ltd. 1993
Availability: Items available for loan: KEIC (2)Call number: 001.6424 BAC, ...

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