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161.
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Organizational behaviour by Fred Luthans by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4 LUT. Not available: KEIC: Checked out (1).

162.
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Financial statement analysis and security valuation by Stephen H. Penman by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 332.632042 PEN.

163.
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Marketing management : text and cases by Rajiv Lal, John A. Quelch and V. Kasturi Rangan by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 LAL.

164.
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New products management by Merle Crawford and Anthony Di Benedetto by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies 2006
Availability: Items available for loan: KEIC (1)Call number: 658.575 CRA.

165.
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Organizational behaviour by Fred Luthans by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4 LUT.

166.
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Human communication by Judy C. Pearson, Paul E. Nelson, Scott Titswoth and Lyn Harter
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Tata McGraw-Hill Companies, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 302.2 HUM.

167.
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The brand mindset : how companies like Starbucks. Whirlpool, and Hallmark Became genuine brands and other secrets of branding success by Duane E. Knapp by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2000
Availability: Items available for loan: KEIC (1)Call number: 658.827 KNA.

168.
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The magnet effect by Jesse Berst by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 BER.

169.
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Strategic database marketing : the masterplan for starting and managing a profitable, customer based marketing program by Arthur M. Hughes by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Higher Companies, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG.

170.
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Net slaves true tales of working the web by Bill Lessard and Steve Baldwin by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2000
Availability: Items available for loan: KEIC (1)Call number: 331.114 LES.

171.
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Loyalty.com : customer relationship management in the new era of internet marketing by Frederick Newell by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 NEW.

172.
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The handbook of online marketing research by Joshua Grossinckle and Oliver Raskin by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 GRO.

173.
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The e-marketplace : strategies for success in B2B ecommerce by Warren D. Raisch by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 RAI.

174.
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Secrets of customer relationship management : it's all about how you make them feel by James G. Barnes by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAR.

175.
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E learning : strategies for delivering knowledge in the digital age by Marc J. Rosenberg by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 371.3342 ROS.

176.
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Brand war fare : 10 rules for building the killer brand by David F. D'alessandro by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 DAL.

177.
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The customer loyalty solution : what works and what doesn't in customer loyalty programs by Arthur Middleton Hughes by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2003
Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG.

178.
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The hero and the outlaw : building extraordinary brands through the power of archetypes by Margaret Mark and Carol S. Pearson by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.82721 MAR. Not available: KEIC: Checked out (1).

179.
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E business intelligence : turning information into knowledge into profit by Bernard Liautaud and Mark Hammond by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.47 LIA.

180.
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E-strategy pure and simple : connecting your internet strategy to your business strategy by Michel Robert and Bernard Racine by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 ROB.

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