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161.
Digital customer experience engineering : strategies for creating effective digital experiences by
  • Wiedenhoefer, Lars
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Apress 2021
Availability: Items available for loan: KEIC (1)Call number: 658.812, WIE.

162.
Keep your customers: How to stop customer turnover, improve retention and get lucrative, long-term loyalty by
  • Cudby, Ali
Publication details: Morgan James Publishing, 2020
Availability: Items available for loan: KEIC (4)Call number: 658.812 CUK, ... Not available: KEIC: Checked out (1).

163.
Fighting churn with data: The science and strategy of customer retention by
  • Gold, Carl S
Publication details: Shelter Island: Manning Publications, 2020
Availability: Items available for loan: KEIC (1)Call number: 006.312 GOL.

164.
165.
The customer centricity playbook: Implement a winning strategy driven by customer lifetime value by
  • Fader, Peter
  • Toms, Sarah
Publication details: Wharton Digital Press, 2018
Availability: Items available for loan: KEIC (4)Call number: 658.812 FAD, ... Not available: KEIC: Checked out (1).

166.
The experience economy: Competing for customer time, attention, and money by
  • Pine, B. Joseph
  • Gilmore, James H
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Massachusetts: Harvard Business Review Press, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.56 PIN.

167.
Extreme trust: Turning proactive honesty and flawless execution into long-term profits by
  • Peppers, Don
  • Rogers, Martha
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Portfolio / Penguin, 2016
Availability: Not available: KEIC: Checked out (1).

168.
Triple fit strategy: How to build lasting customer relationships and boost growth by
  • Senn, Christoph
  • Mehak, Gandhi
Publication details: Boston: Harvard Business Review Press, 2024
Availability: Items available for loan: KEIC (1)Call number: 658.804 SEN.

169.
Contemporary issues in social media marketing by
  • Bandyopadhyay, Subir (ed.)
  • Rishi, Bikramjit (ed.)
Publication details: Oxon Routledge 2025
Availability: Items available for loan: KEIC (1)Call number: 658.872 CON.

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