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1721.
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Driving brand value using integrated marketing to manage profitable stakeholder relationships by Tom Duncan and Sandra Moriarty by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 1997
Availability: Items available for loan: KEIC (1)Call number: 658.827 DUN.

1722.
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How to drive your competition crazy : creating disruption for fun and profit by Guy Kawasaki, Michele Moreno by
Material type: Text Text
Language: English
Publication details: New York: Hyperion 1995
Availability: Items available for loan: KEIC (1)Call number: 658 KAW.

1723.
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Dictionary of the future : the words, terms, and trends that define the way we'll live, work, and talk by Faith Popcorn and Adam Hanft by
Material type: Text Text
Language: English
Publication details: New York: Hyperion 2001
Availability: Items available for loan: KEIC (1)Call number: 303.4973014 POP.

1724.
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Pour your heart into it : how Starbucks built a company one cup at a time by Howard Schultz and Dori Jones Yang by
Material type: Text Text
Language: English
Publication details: New York: Hyperion 1997
Availability: Items available for loan: KEIC (1)Call number: 647.4573092 SCH.

1725.
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Unleashing the ideavirus : stop marketing at people ! turn your ideas into epidemics by helping your customers do the marketing for you by Seth Godin, foreword by Malcolm Gladwell by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Hyperion 2001
Availability: Items available for loan: KEIC (1)Call number: 659.133 GOD.

1726.
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Managing diversity in health care by Lee Gardenswartz and Anita Rowe by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 362.108900973 GAR.

1727.
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Improving customer satisfaction, loyalty, and profit : an integrated measurement and managment system by Michael D. Johnson and Anders Gustafsson by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 JOH.

1728.
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Robin Hood marketing : stealing corporate savvy to sell just causes by Katya Andresen by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.802 AND.

1729.
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Handbook of cross-cultural marketing by Paul A Herbig by
Material type: Text Text
Language: English
Publication details: New York: International Business Press 1998
Availability: Items available for loan: KEIC (1)Call number: 658.848 HER.

1730.
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Handbook of consumer behavior, tourism, and the internet by
Material type: Text Text
Publication details: New York: Haworth Hospitality Press, 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HAN.

1731.
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The Body, Self-cultivation, and Ki-energy by Yuasa Yasuo, translated by Shigenori Nagatomo and Monte S. Hull. by Series: SUNY Series, the Body in Culture, History, and Religion
Material type: Text Text
Language: English
Publication details: Albany: State University of New York Press 1993
Availability: Items available for loan: KEIC (1)Call number: 128 YAS.

1732.
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Film production theory by Jean Pierre Geuens by Series: The SUNY series, cultural studies in cinema/video
Material type: Text Text
Language: English
Publication details: Albany: Sate University of New York Press 2000
Availability: Items available for loan: KEIC (1)Call number: 791.430232 GEU.

1733.
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Transpersonal knowing : exploring the horizon of consciousness by Series: SUNY series in transpersonal and humanistic psychology
Material type: Text Text
Publication details: Albany, New York: State University of New York Press, 2000
Availability: Items available for loan: KEIC (1)Call number: 150.198 TRA.

1734.
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Semiotics and dis/ability : interrogating categories of difference by
Material type: Text Text
Publication details: New York: State University of New York Press, 2001
Availability: Items available for loan: KEIC (1)Call number: 305.90816014 SEM.

1735.
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Advertising theory and practice by C. H. Sandage, Vernon Fryburger, Kim Rotzoll by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New York: Longman, Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 SAN.

1736.
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The coming information age: an overview of technology, economics, and politics by Wilson P. Dizard, Jr. by
Material type: Text Text
Language: English
Publication details: New York: Longman Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 001.510973 DIZ.

1737.
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Advertising theory and practice: instructor's manual by Sandage, Fryburger, Rotzoll by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New York: Longman Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 SAN.

1738.
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Communication campaign management : a systems approach by Robert E. Simmons by
Material type: Text Text
Language: English
Publication details: New York: Longman 1990
Availability: Items available for loan: KEIC (1)Call number: 659.068 SIM.

1739.
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Milestones in mass communication research by Shearon A. Lowery and Melvin L. DeFleur by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Longman 1995
Availability: Items available for loan: KEIC (1)Call number: 302.23 LOW.

1740.
Competitive advantage through diversity : organizational learning from differences by Peter Herriot and Carole Pemberton by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 1995
Availability: Items available for loan: KEIC (1)Call number: 658 HER.

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