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181.
Strategic marketing management by Mark E. Parry by
  • Parry, Mark E
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2001
Availability: Items available for loan: KEIC (2)Call number: 658.8 PAR, ...

182.
The six sigma way team fieldbook : an implementation guide for project improvement teams by Peter S. Pande, Robert P. Neuman and Roland R. Cavanagh by
  • Pande, Peter S
  • Cavanagh, Roland R
  • Neuman, Robert P
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.3124 PAN.

183.
ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies by Banwari Mittal and Jagdish N. Sheth. by
  • Mittal, Banwari
  • Sheth, Jagdish N
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2001
Availability: Items available for loan: KEIC (1)Call number: 658.812 MIT.

184.
Evolution not revolution : aligning technology with corporate strategy to increase market value by John R. Logan by
  • Logan, John R
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4012 LOG.

185.
The one-day marketing plan : organizing and completing a plan that works by Roman G. Hiebing and Scott W. Cooper by
  • Hiebing, Roman G
  • Cooper, Scott W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2003
Availability: Not available: KEIC: Checked out (1).

186.
IMC the next generation : five steps for delivering value and measuring returns using marketing communication by Don Schultz and Heidi Schultz by
  • Schultz, Don
  • Schultz, Heidi
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2003
Availability: Items available for loan: KEIC (3)Call number: 658.8 SCH, ... Not available: KEIC: Checked out (1).

187.
Advertising media A to Z : the definitive resource for media planning, buying, and research by Jim Surmanek by
  • Surmanek, Jim
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2003
Availability: Items available for loan: KEIC (1)Call number: 659.103 SUR.

188.
The manager's guide to distribution channels by Linda Gorchels, Chuck West and Edward Marien by
  • Gorchels, Linda
  • Marien, Edward
  • West Chuck
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 658.87 GOR.

189.
Strategic supply chain management : the five disciplines for top performance by Shoshanah Cohen and Joseph Roussel by
  • Cohen, Shoshanah
  • Roussel, Joseph
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Professional 2004
Availability: Items available for loan: KEIC (1)Call number: 658.7 COH.

190.
Winning the profit game : smarter price , smarter branding by Robert G. Doctors, Michael R. Reopel, Jeanne-Mey Sun and Stephen M. Tanny
Material type: Text Text
Language: English
Publication details: New York: The McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 WIN.

191.
Opt-in marketing : increase sales exponentionally with consenual marketing by Ernan Roman and Scott Hornstein. by
  • Roman, Ernan
  • Hornstein, Scott
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.872 ROM.

192.
Madison and Vine : why the entertainment and advertising industries must converge to survive by Scott Donaton by
  • Donaton, Scott
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 659.10973 DON.

193.
Leader shock ... and how to triumph over it : eight revolutionary rules for becoming a powerful and exhilarated leader by Greg Hicks by
  • Hicks, Greg
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4092 HIC.

194.
Tough management : the 7 ways to make tough decisions easier, deliver the numbers, and grow business in good times and bad by Chuck Martin by
  • Martin, Chuck
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2005
Availability: Items available for loan: KEIC (1)Call number: 658 MAR.

195.
The secret to GE's success by William E. Rothschild by
  • Rothschild, William E
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2006
Availability: Items available for loan: KEIC (2)Call number: 338.762130973 ROT, ...

196.
Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results by Jeremy Wright by
  • Wright, Jeremy
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.872 WRI.

197.
Entrepreneurship 02/03 by
  • Price, Robert W. (ed.)
Edition: 4th ed.
Material type: Text Text
Publication details: New York: Tata McGraw-Hill Publishing Company Limited, 2002
Availability: Items available for loan: KEIC (1)Call number: 658.05 ENT.

198.
Contemporary advertising by William F. Arens by
  • Arens, William F
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hall Companies, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 ARE.

199.
The dynamics of mass communication : media in the digital age by Joseph R. Dominick by
  • Dominick, Joseph R
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 302.23 DOM.

200.
Finance sense : an easy guide for non-finance executives by Prasanna Chandra by
  • Chandra, Prasanna
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2002
Availability: Items available for loan: KEIC (9)Call number: 332 CHA, ... Not available: KEIC: Lost (1).

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