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181.
The making of advertising by Subhas Ghosal by
  • Ghosal, Subhas
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 659 GHO.

182.
Branding @ the digitalage by
  • Meyers, Herbert (ed.)
  • Gerstman, Richard (ed.)
Material type: Text Text
Publication details: New York: Palgrave, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

183.
The want makers lifting the lid off the world advertising industry : how they make you buy by Eric Clark by
  • Clark, Eric
Material type: Text Text
Language: English
Publication details: London: Coronet Books, Hodder and Stoughton 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLA.

184.
Ad worlds : brands, media, audienceas by Greg Myers by
  • Myers, Greg
Material type: Text Text
Language: English
Publication details: London: Arnold member of Hodder Headline Group 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 MYE.

185.
The Media Book by
  • Newbold, Chris (ed.)
  • Boyd-Barrett, Oliver (ed.)
  • Bulck, Hilde Van Den (ed.)
Edition: 1st ed.
Material type: Text Text
Publication details: London: Arnold, 2002
Availability: Items available for loan: KEIC (1)Call number: 302.2 MED.

186.
Understanding media semiotics by Marcel Danesi by
  • Danesi, Marcel
Material type: Text Text
Language: English
Publication details: London: Arnold 2002
Availability: Items available for loan: KEIC (1)Call number: 302.23014 DAN.

187.
Careers in advertising by Eva Lederman by
  • Lederman, Eva
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New york: The Princeton Review 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 LED.

188.
The anatomy of buzz how ro create word of mouth marketing by Emanuel Rosen by
  • Rosen, Emanuel
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Currency Book 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 ROS.

189.
Ogilvy on advertising by David Ogilvy by
  • Ogilvy, David
Material type: Text Text
Language: English
Publication details: New York: Vintage Books 1985
Availability: Items available for loan: KEIC (1)Call number: 659.1 OGI.

190.
Ogilvy on advertising by David Ogilvy by
  • Ogilvy, David
Material type: Text Text
Language: English
Publication details: New York: Vintage Books 1985
Availability: Items available for loan: KEIC (3)Call number: 659.1 OGI, ... Not available: KEIC: Checked out (1). KEIC: Lost (2).

191.
The Mirror Makers : a history of American advertising and its creators by Stephen Fox by
  • Fox, Stephen
Material type: Text Text
Language: English
Publication details: New Your:: Randome House 1985
Availability: Items available for loan: KEIC (2)Call number: 659.1 FOX, ... Not available: KEIC: Lost (1).

192.
Marketing : basic concepts and decisions by William M. Pride and O. C. Ferrell by
  • Pride, William M
  • Ferrell, O. C
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Houghton Mifflin Co. 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8 PRI.

193.
Marketing by Steven J. Skinner by
  • Skinner, Steven J
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Co. 1990
Availability: Items available for loan: KEIC (1)Call number: 658.8 SKI.

194.
Understanding mass communication by DeFleur Melvin L. and Dennis Everette E. by
  • DeFleur, Melvil L
  • Dennis, Everest E
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Miffilin co. 1991
Availability: Items available for loan: KEIC (2)Call number: 302.23 DEF, ...

195.
Advertising as communication by Gillian Dyer by
  • Dyer, Gillian
Series: Studies in culture and communication
Material type: Text Text
Language: English
Publication details: London: Routledge 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 DYE.

196.
The discourse of advertising by Guy Cook by
  • Cook, Guy
Material type: Text Text
Language: English
Publication details: New York: Routledge, Chapman and Hall Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1014 COO.

197.
The consumerist manifesto : advertising in postmodern times by Martin P. Davidson by
  • Davidson, Martin P
Series: Comedia
Material type: Text Text
Language: English
Publication details: London: Routledge 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1 DAV.

198.
Reading ads socially by Robert Goldman by
  • Goldman, Robert
Material type: Text Text
Language: English
Publication details: London: Routledge 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1042 GOL.

199.
Advertising the uneasy persuasion : its dubious impact on American society by Michael Schudson by
  • Schudson, Michael
Series: Communication and society
Material type: Text Text
Language: English
Publication details: London: Routledge 1993
Availability: Items available for loan: KEIC (3)Call number: 659.10420973 SCH, ...

200.
The media student's book by Gill Branston and Roy Stafford by
  • Branston, Gill
  • Stafford, Roy
Material type: Text Text
Language: English
Publication details: London: Routledge 1996
Availability: Items available for loan: KEIC (1)Call number: 302.23 BRA.

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