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181.
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Communicating causes : strategic public relations for the non-profit sector by
Material type: Text Text
Publication details: New York: Routledge, 2018
Availability: Items available for loan: KEIC (1)Call number: 361.77 COM .

182.
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Rethinking reputation : how PR trumps marketing and advertising in the new media world by Fraser P. Seitel and John Doorley by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2012
Availability: Items available for loan: KEIC (1)Call number: 659.2 SEI.

183.
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Strategic planning for public relations by Ronald D. Smith by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2017
Availability: Items available for loan: KEIC (1)Call number: 659.2 SMI.

184.
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Advertising and public relations law by Carmen Maye, Roy L. Moore and Erik L. Collins by Series: Routledge communication series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Routledge 2020
Availability: Items available for loan: KEIC (1)Call number: 343.73082 MAY.

185.
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Advertising and public relations research by Donald W. Jugenheimer, Larry D. Kelly, Jerry Hudson and Samuel D. Bradley by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2017
Availability: Items available for loan: KEIC (1)Call number: 659.072 ADV.

186.
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The handbook of strategic public relations and integrated communications by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi: Tata McGraw Hill Publishing Cpmpany Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.45 HAN.

187.
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PR strategy and application : managing influence by W. Timothy Coombs and Sherry J. Holladay by
Material type: Text Text
Language: English
Publication details: Chichester: Willey Blackwell Publication Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 659.2 COO.

188.
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Public relations : concepts, practice and critique by Jacquie L'Etang by
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 659.2 LET.

189.
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Sports public relations by Jacquie L'Etang by
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd 2013
Availability: Items available for loan: KEIC (1)Call number: 659.29796 LET.

190.
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Your call is (not that) important to us : customer service and what it reveals about our world and our lives by Emily Yellin by
Material type: Text Text
Language: English
Publication details: New york: Free Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 YEL.

191.
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Buy-in : saving your good idea from being shot down by John P. Kotter and Lorne A. Whitehead by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2010
Availability: Items available for loan: KEIC (1)Call number: 650.1 KOT.

192.
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The four stages of highly effective crisis management : how to manage the media in the digital age by Jane Jordan-Meier by
Material type: Text Text
Language: English
Publication details: Boca Raton, Fl: CRC Press Taylor and Francis Group 2011
Availability: Items available for loan: KEIC (1)Call number: 302.23068 JOR.

193.
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Digital leadership : changing technology for change-savvy school leaders by Eric C Sheninger by
Material type: Text Text
Language: English
Publication details: Thousand Oaks,: Corwin 2014
Availability: Items available for loan: KEIC (1)Call number: SHE.

194.
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The complete RFID handbook : a manual and DVD for assessing, implementing, and managing radio frequency identification technologies in libraries (with DVD) by Diane Marie Ward by
Material type: Text Text
Language: English
Publication details: New York: Neal-Schuman Publishers, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 025.00285 WAR.

195.
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Vault career to marketing and brand management by
Material type: Text Text
Publication details: New York: Vault Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 VAU.

196.
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Writing and research for graphic designers by Steven Heller by
Material type: Text Text
Language: English
Publication details: Beverly: Rockport Publishers 2010
Availability: Items available for loan: KEIC (1)Call number: 808.066741 HEL.

197.
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Media relations : issues and strategies by Jane Johnston by
Material type: Text Text
Language: English
Publication details: Australia: Allen and Unwin 2008
Availability: Items available for loan: KEIC (1)Call number: 302.23 JOH.

198.
Strategic sport marketing by David Shilbury, Shayne Quick and Hans Westerbeek by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Australia: Allen and Unwin 2008
Availability: Items available for loan: KEIC (1)Call number: 796.0698 SHI.

199.
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Damage control : the essential lessons of crisis management by Eric Dezenhall and John Weber by
Material type: Text Text
Language: English
Publication details: Westport, CT: Prospecta Press 2011
Availability: Items available for loan: KEIC (1)Call number: 303.696584056 DEZ.

200.
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Communication skills by Leena Sen by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 001.54 SEN.

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