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181.
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The making of advertising by Subhas Ghosal by
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 659 GHO.

182.
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Branding @ the digitalage by
Material type: Text Text
Publication details: New York: Palgrave, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

183.
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The want makers lifting the lid off the world advertising industry : how they make you buy by Eric Clark by
Material type: Text Text
Language: English
Publication details: London: Coronet Books, Hodder and Stoughton 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLA.

184.
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Ad worlds : brands, media, audienceas by Greg Myers by
Material type: Text Text
Language: English
Publication details: London: Arnold member of Hodder Headline Group 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 MYE.

185.
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The Media Book by
Edition: 1st ed.
Material type: Text Text
Publication details: London: Arnold, 2002
Availability: Items available for loan: KEIC (1)Call number: 302.2 MED.
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186.
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Understanding media semiotics by Marcel Danesi by
Material type: Text Text
Language: English
Publication details: London: Arnold 2002
Availability: Items available for loan: KEIC (1)Call number: 302.23014 DAN.

187.
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Careers in advertising by Eva Lederman by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New york: The Princeton Review 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 LED.

188.
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The anatomy of buzz how ro create word of mouth marketing by Emanuel Rosen by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Currency Book 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 ROS.

189.
Ogilvy on advertising by David Ogilvy by
Material type: Text Text
Language: English
Publication details: New York: Vintage Books 1985
Availability: Not available: KEIC: Checked out (1).

190.
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Ogilvy on advertising by David Ogilvy by
Material type: Text Text
Language: English
Publication details: New York: Vintage Books 1985
Availability: Items available for loan: KEIC (3)Call number: 659.1 OGI, ... Not available: KEIC: Checked out (1). KEIC: Lost (2).

191.
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The Mirror Makers : a history of American advertising and its creators by Stephen Fox by
Material type: Text Text
Language: English
Publication details: New Your:: Randome House 1985
Availability: Items available for loan: KEIC (2)Call number: 659.1 FOX, ... Not available: KEIC: Lost (1).

192.
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Marketing : basic concepts and decisions by William M. Pride and O. C. Ferrell by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Houghton Mifflin Co. 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8 PRI.

193.
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Marketing by Steven J. Skinner by
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Co. 1990
Availability: Items available for loan: KEIC (1)Call number: 658.8 SKI.

194.
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Understanding mass communication by DeFleur Melvin L. and Dennis Everette E. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Miffilin co. 1991
Availability: Items available for loan: KEIC (2)Call number: 302.23 DEF, ...

195.
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Advertising as communication by Gillian Dyer by Series: Studies in culture and communication
Material type: Text Text
Language: English
Publication details: London: Routledge 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 DYE.

196.
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The discourse of advertising by Guy Cook by
Material type: Text Text
Language: English
Publication details: New York: Routledge, Chapman and Hall Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1014 COO.

197.
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The consumerist manifesto : advertising in postmodern times by Martin P. Davidson by Series: Comedia
Material type: Text Text
Language: English
Publication details: London: Routledge 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1 DAV.

198.
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Reading ads socially by Robert Goldman by
Material type: Text Text
Language: English
Publication details: London: Routledge 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1042 GOL.

199.
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Advertising the uneasy persuasion : its dubious impact on American society by Michael Schudson by Series: Communication and society
Material type: Text Text
Language: English
Publication details: London: Routledge 1993
Availability: Items available for loan: KEIC (3)Call number: 659.10420973 SCH, ...

200.
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The media student's book by Gill Branston and Roy Stafford by
Material type: Text Text
Language: English
Publication details: London: Routledge 1996
Availability: Items available for loan: KEIC (1)Call number: 302.23 BRA.

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