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181.
Cybermarketing : your interactive marketing consultant by Regina Brady, Edward Forrest and Richard Mizerski by
  • Brandy, Regina
  • Forrest, Edward
  • Mizerski, Richard
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8002854678 BRA.

182.
The future of television : a global overview of programming, advertising, technology, and growth by Doyle, Marc by
  • Marc, Doyle
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1992
Availability: Items available for loan: KEIC (1)Call number: 384.55 DOY.

183.
Advertising reach and frequency : maximizing advertising results through effective frequency by Colin McDonald by
  • McDonald, Colin
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 MCD.
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184.
Understanding mass media by Jeffrey Schrank by
  • Schrank, Jeffrey
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1988
Availability: Items available for loan: KEIC (1)Call number: 302.2 SCH.

185.
Teacher's resource book : understanding mass media William Jawitz by
  • Jawitz, William
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 302.2 JAW.

186.
Television production today? by James D. Kirkham by
  • Kirkham, James D
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1990
Availability: Items available for loan: KEIC (1)Call number: 791.457 KIR.

187.
Teen TV : genre, consunption and identity by
  • Davis, Glyn (ed.)
  • Dickinson, Kay (ed.)
Material type: Text Text
Publication details: London: British Film Institute, 2004
Availability: Items available for loan: KEIC (1)Call number: 791.450835 TEE.

188.
Creating effective TV commercials by Huntley Baldwin by
  • Baldwin, Huntley
Material type: Text Text
Language: English
Publication details: Chicago: Crain Books 1982
Availability: Items available for loan: KEIC (1)Call number: 659.143 BAL.

189.
The advertising handbook: make a big impact with a small business budget by Dell Dennison and Linda Tobey by
  • Dennison, Dell
  • Linda, Tobey
Material type: Text Text
Language: English
Publication details: North Vancouver: Self-Counsel Press 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 DEN.

190.
Proceedings of the annual conference of the American Academy of Advertising 1981 by
  • Hunt, H. Keith (ed.)
Material type: Text Text
Publication details: Provo: American Academy of Advertising, 1980
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

191.
Proceedings of the 1991 conference of the American Academy of Advertising by
  • Holman, Rebecca (ed.)
Material type: Text Text
Publication details: New York: American Academy of Advertising, 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

192.
Proceedings of the 1992 conference of the American Academy of Advertising by
  • Reid, Leonard N. (ed.)
Material type: Text Text
Publication details: Athens: American Academy of Advertising, 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

193.
The copy work shop: work book by Bruce Bendinger by
  • Bendinger, Bruce
Material type: Text Text
Language: English
Publication details: Chicago: The Copy Workshop 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1322 BEN.

194.
TV dot com : how television is shaping our future by Phillip Swann by
  • Swann, Phillip
Material type: Text Text
Language: English
Publication details: New York: TV Books 2000
Availability: Items available for loan: KEIC (1)Call number: 302.2345 SWA.

195.
Filipino English and Taglish : language switching from multiple perspectives by Roger M. Thompson by
  • Thompson, Roger M
Series: Varieties of English around the world, 0172-7362. General series ; v. 31
Material type: Text Text
Language: English
Publication details: Netherlands: John Benjamins Publishing Co. 2003
Availability: Items available for loan: KEIC (1)Call number: 306.44 THO.

196.
Contemporary world television by
  • Sinclair, John (ed.)
  • Turner, Graeme (ed.)
Material type: Text Text
Publication details: London: British Film Institute, 2004
Availability: Items available for loan: KEIC (1)Call number: 384.55 CON.

197.
Global television by Toby Miller, Nitin Govil, John McMurrai, Richard Maxwell and Ting Wang
Material type: Text Text
Language: English
Publication details: London: British Film Institute 2006
Availability: Items available for loan: KEIC (1)Call number: 384.55 HAV.

198.
Transnational television worldwide : towards a new media order by
  • Chalaby, Jean K. (ed.)
Material type: Text Text
Publication details: London: I. B. Tauris and Co. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 302.2345 TRA.

199.
British design and art direction 1998 (With 2 cd)
Material type: Text Text
Language: English
Publication details: London: British Design and Art Advertising 1998
Availability: Items available for loan: KEIC (1)Call number: 659.132 BRI.

200.
The soul of the new consumer : authenticity what we buy and why in the new economy by David Lewis and Darren Bridger by
  • Lewis, David
  • Bridger, Darren
Material type: Text Text
Language: English
Publication details: London: Nicholas Brealey Publishing 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8342 LEW.

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