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21.
From brand vision to brand evaluation : the strategic process of growing and strengthening brands by Leslie de Chernatony by
  • Chernatony, Leslie de
Series: The international library of management
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 CHE.

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22.
Product marketing for technology companies by Mark Butje by
  • Butje, Mark
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.575 BUT.

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23.
Managing marketing: marketing success through good management practice by Roger Palmer, Juanita Cockton and Graham Cooper by
  • Palmer, Roger
  • Cockton, Juanita
  • Cooper, Graham
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 PAL.

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24.
Leadership sutras : a pilgrimage towards self-mastery by Debashis Chatterjee by
  • Chatterjee, Debashis
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2008
Availability: Items available for loan: KEIC (2)Call number: 658.4092 CHA, ...

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25.
Customer relationship management : concepts and tools by Francis Buttle by
  • Buttle, Francis
Material type: Text Text
Language: English
Publication details: Noida: Elsevier India Private Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.812 BUT.

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