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21.
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The effective use of statistics : a practical guide for managers (With Floppy) by Tim Hannagan by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1999
Availability: Items available for loan: KEIC (1)Call number: 519.5 HAN.

22.
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Advertising and the mind of the consumer : what works, what doesn't and why by Max Sutherland and Alice K. Sylvester by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 SUT.

23.
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Marketing professional services : practical approaches to practice development by Patrick Forsyth by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8 FOR.

24.
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Planning and managing public relations campaigns by Anne Gregory by Series: PR in practice series
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 659.213 GRE.

25.
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Advertising on the internet : how to get your message across on the world wide web by Steven Armstrong by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 659.13 ARM.

26.
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Marketing on a tight budget : an action guide to low cost business growth by Forsyth Patrick by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 FOR.

27.
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The essential brand book over 100 techniques to increase brand value by Iain Ellwood by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.827 ELL.

28.
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Mind to mind marketing by Harry Alder by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (2)Call number: 658.8 ALD, ...

29.
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Managing corporate reputations by
Material type: Text Text
Publication details: London: Kogan Page Limited, 2001
Availability: Items available for loan: KEIC (1)Call number: 659.29 MAN.

30.
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Clicks, bricks and brands by Martin Lindstrom with Don Peppers and Martha Rogers by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 LIN.

31.
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Re inventing the brand : can top brands survive the new market realities ? by Jean Noel Kapferer by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 KAP.

32.
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Digital marketing : using new technologies to get closer to your customers by Will Rowan by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 ROW.

33.
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Brand new brand thinking : brought to life by 11 experts who do by
Material type: Text Text
Publication details: London: Kogan Page Limited, 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

34.
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The brand management checklist : proven tools and techniques for creating winning brads (with CD) by Brad Vanauken by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2002
Availability: Items available for loan: KEIC (2)Call number: 658.827 VAN, ...

35.
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Integrated branding : becoming brand-driven through company wide action by F. Joseph Lepla and Lynn M. Parker by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEP.

36.
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The strategic planning workbook (with CD) by Neville Lake by Series: The Sunday Times Business Enterprise Series
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 LAK.

37.
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Manage your reputation : how to plan public relations to build and protect the organisation's most powerful asset by Roger Haywood by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 659.2 HAY.

38.
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Brand driven : the route to integrated branding through great leadership by F. Joseph LePla, Susan V. Davis and Lynn M. Parker by
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 LEP, ...

39.
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Crash course in creativity by Brian Clegg and Paul Birch by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLE.

40.
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Brand child : remarkable insights into the minds of today's global kids and their relationships with brands by Martin Lindstrom by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.834083 LIN.

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