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21.
Values in evaluation and social research by Ernest R. House and Kenneth R. Howe by
  • House, Ernest R
  • Howe, Kenneth R
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 300.72 HOU.

22.
Media making : mass media in a popular culture by Lawrence Grossberg, Ellen Wartella and D. Charles Whitney by
  • Grossberg, Lawrence
  • Wartella, Ellen
  • Whitney, D. Charles
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 302.23 GRO.

23.
The qualitative researcher's companion by
  • Huberman, A. Michael (ed.)
  • Miles, Matthew B. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2002
Availability: Items available for loan: KEIC (1)Call number: 001.42 QUA.

24.
How advertising works : the role of research by
  • Jones, John Philip (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1072 HOW.

25.
How to use advertising to build strong brands by
  • Jones, John Philip (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 1999
Availability: Items available for loan: KEIC (2)Call number: 659.1 HOW, ...

26.
Advertising to children : concepts and controversies by
  • Macklin, M. Carole (ed.)
  • Carlson, Les (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.11 ADV.

27.
Handbook of public relations by
  • Health, Robert L. (ed.)
  • Vasques, Gabriel (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt Ltd., 2001
Availability: Items available for loan: KEIC (1)Call number: 659.2 HAN.

28.
Communication planning : an integrated approach by Sherry Devereaux Ferguson by
  • Ferguson, Sherry Devereaux
Series: Sage series in public relations; v.2
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 302.2 FER.

29.
Ongoing crisis communication : planning, managing, and responding by W. Timothy Coombs by
  • Coombs, W. Timothy
Series: Sage series in public relations; v.2
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.4056 COO.

30.
Understanding global cultures : metaphorical journeys through 23 nationas by Martin J. Gannon by
  • Gannon, Martin J
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2000
Availability: Not available: KEIC: On hold (1).

31.
Communication yearbook-21 by
  • Roloff, Michael E. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1988
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

32.
Cybersociety 2.0 : revisiting computer-mediated communication and community by
  • Jones, Steven G. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 303.4833 CYB.

33.
Uncover the hidden power of television programming : -and get the most from your advertising budget by Kevin J. Clancy and David W. Lloyd by
  • Clancy, Kevin J
  • Lloyd, David W
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 659.143 CLA.

34.
Doing internet research : critical issues and methods for examining the net by
  • Jones, Steve (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 303.4833 DOI.

35.
Tune in, log on : soaps, fandom, and online community by Nancy K. Baym by
  • Baym, Nancy K
Series: New Media Culture
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 791.456 BAY.

36.
Brands, consumers, symbols, and research by Sidney J. Levy, compiled by Dennis W. Rook by
  • Levy, Sidney J
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (2)Call number: 658.8243 LEV, ...

37.
Action research by Ernest T. Stringer by
  • Stringer, Ernest T
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 361 STR.

38.
Handbook of relationship marketing by
  • Sheth, Jagdish N. (ed.)
  • Parvatiyar, Atul (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 HAN.

39.
Communication yearbook-22 by
  • Roloff, Michael E. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

40.
Handbook of interview research : context and method editor by Jaber F. Gubrium and James A. Holstein
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 158.39 HAN.

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