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21.
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The handbook of group communication theory and researh by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 302.34 HAN.

22.
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Propaganda and persuasion by Garth S. Jowett and Victoria O'Donnell by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 303.37 JOW.
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23.
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Values in evaluation and social research by Ernest R. House and Kenneth R. Howe by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 300.72 HOU.

24.
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Media making : mass media in a popular culture by Lawrence Grossberg, Ellen Wartella and D. Charles Whitney by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 302.23 GRO.

25.
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The qualitative researcher's companion by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2002
Availability: Items available for loan: KEIC (1)Call number: 001.42 QUA.

26.
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Advertising organizations and publications : a resource guide by
Material type: Text Text
Publication details: New Delhi: Sage Publications 2000
Availability: Items available for loan: KEIC (2)Call number: 659.1 ADV, ...

27.
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How advertising works : the role of research by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1072 HOW.

28.
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How to use advertising to build strong brands by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 1999
Availability: Items available for loan: KEIC (2)Call number: 659.1 HOW, ...

29.
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International advertising : realities and myths by
Material type: Text Text
Publication details: New Delhi: Sage Publications, Inc. 2000
Availability: Items available for loan: KEIC (2)Call number: 659.1 INT, ...

30.
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Advertising to children : concepts and controversies by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.11 ADV.

31.
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Handbook of public relations by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt Ltd., 2001
Availability: Items available for loan: KEIC (1)Call number: 659.2 HAN.

32.
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Communication planning : an integrated approach by Sherry Devereaux Ferguson by Series: Sage series in public relations; v.2
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 302.2 FER.

33.
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Ongoing crisis communication : planning, managing, and responding by W. Timothy Coombs by Series: Sage series in public relations; v.2
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.4056 COO.

34.
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Understanding global cultures : metaphorical journeys through 23 nationas by Martin J. Gannon by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2000
Availability: Not available: KEIC: On hold (1).

35.
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Communication yearbook-21 by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1988
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

36.
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Cybersociety 2.0 : revisiting computer-mediated communication and community by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 303.4833 CYB.

37.
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Uncover the hidden power of television programming : -and get the most from your advertising budget by Kevin J. Clancy and David W. Lloyd by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 659.143 CLA.

38.
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Doing internet research : critical issues and methods for examining the net by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 303.4833 DOI.

39.
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Constructing effective questionnaires by Robert A. Peterson by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 2000
Availability: Items available for loan: KEIC (1)Call number: 300.723 PET.

40.
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Tune in, log on : soaps, fandom, and online community by Nancy K. Baym by Series: New Media Culture
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 791.456 BAY.

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