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21.
The dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency by Kotaro Sugiyama and Tim Andree by
  • Sugiyama, Kotaro
  • Andree, Tim
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 SUG.

22.
Mobile marketing : fundamentals and strategy by Kann Varnali, Aysegul Toker and Cengiz Yilmaz by
  • Varnali, Kaan
  • Toker, Aysegul
  • Yilmaz, Cengiz
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 VAR.

23.
Manager's guide to social media by Scott Klososky by
  • Klososky, Scott
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 006.7024 KLO.

24.
Leaders and the leadership process : readings, self-assessments and application by Jon L. Pierce and John W. Newstrom by
  • Pierce, Jon L
  • Newstrom, John W
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 303.34 PIE.

25.
Intercultural communication in the global workplace by Linda Beamer and Iris Varner by
  • Beamer, Linda
  • Varner, Iris
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.4 BEA.

26.
New products management by Merle Crawford and Anthony Di Benedetto by
  • Crawford, Merle
  • Benedetto, Anthony Di
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (2)Call number: 658.5 CRA, ...

27.
Marketing by Dhruv Grewal and Michael Levy by
  • Grewal, Dhruv
  • Levy, Michael
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (2)Call number: 658.8 GRE, ...

28.
Portfolio management by Samir K. Barua, J. R. Varma and V. Raghunathan by
  • Barua, Samir K
  • Raghunathan, V
  • Varma, J. R
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 332.6 BAR.

29.
The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers by Reza Soudagar, Vinay Iyer and Volker Hildebrand by
  • Soudagar, Reza
  • Hildebrand, Volker G
  • Tyer, Vinay
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.812 SOU.

30.
Good products, bad products : essential elements to achieving superior quality by James L. Adams by
  • Adams, James L
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.4013 ADA.

31.
Communicate with confidence! : how to say it right the first time and every time by Dianna Booher by
  • Booher, Dianna
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 651.73 BOO .

32.
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader by Suzanne Bates by
  • Bates, Suzanne
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.4092 BAT.

33.
What got you here won't get you there in sales! : how successful salespeople take it to the next level by Marshall Goldsmith, Don Brown and Bill Hawkins by
  • Goldsmith, Marshall
  • Brown, Don
  • Hawkins, Bill
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.85 GOL.

34.
Managerial accounting by Ray H Garrison, Eric Noreen and Peter C. Brewer by
  • Garrison, Ray H
  • Brewer, Peter C
  • Noreen, Eric
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.1511 GAR.

35.
Manager's guide to crisis management by Jonathan Bernstein by
  • Bernstein, Jonathan
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.4056 BER.

36.
Strategic database marketing by Arthur Hughes by
  • Hughes, Arthur
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 HUG.

37.
The new emerging market multinationals : four strategies for disrupting markets and building brands by Amitava Chattopadhyay. Rajiv Batra and Aysegul Ozsomer by
  • Chattopadhyay, Amitava
  • Batra, Rajeev
  • Ozsomer, Aysegul
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.827 CHA.

38.
Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network by Jason Miles and Karen Lacey by
  • Miles, Jason
  • Lacey, Karen
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.872 MIL.

39.
The F-commerce handbook : 10 secrets for unlocking the sales potential of facebook by Paul Marsden and Paul Chaney by
  • Marsden, Paul
  • Chaney, Paul
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 MAR.

40.
Financial management : theory and practice (with CD) by Prasanna Chandra EDITION STT.9th ed by
  • Chandra, Prasanna
Series: CFM-TMH Professional Series in Finance
Edition: 9th ed
Material type: Text Text
Language: English
Publication details: Chennai: Tata McGraw Hill Education Private Limited 2018
Availability: Items available for loan: KEIC (4)Call number: 658.15 CHA , ...

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