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21.
Promotion and marketing for broadcasting and cable by
  • Eastman, Susan Tyler (ed.)
  • Ferguson, Douglas A. (ed.)
  • Klein, Robert A. (ed.)
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston: Focal Press, 1999
Availability: Items available for loan: KEIC (1)Call number: 384.5540688 PRO.

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22.
Interactive design for new media and the Web by Nicholas V. Iuppa by
  • Iuppa, Nicholas V
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 2001
Availability: Items available for loan: KEIC (1)Call number: 006.7 IUP.

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23.
Radio production worktext : studies and equipment (with CD) by David E. Reese and Lynne S. Gross by
  • Reese, David E
  • Gross, Lynne S
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 2001
Availability: Items available for loan: KEIC (1)Call number: 621.389 REE.

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24.
Promotion and marketing for broadcasting, cable and the web by
  • Eastman, Susan Tyler (ed.)
  • Ferguson, Douglas A. (ed.)
  • Klein, Robert A. (ed.)
Edition: 4th ed.
Material type: Text Text
Publication details: Boston: Focal Press, 2002
Availability: Items available for loan: KEIC (1)Call number: 384.550688 PRO.

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25.
Consumer behaviour and marketing strategy by J. Paul Peter and Jerry C. Olson by
  • Peter, J. Paul
  • Olson, Jerry C
Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PET.

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26.
The Rhetorical tradition : readings from classical times to the present by
  • Bizzell, Patricia (ed.)
  • Herzberg, Bruce (ed.)
Material type: Text Text
Publication details: Boston: Bedford Books, 1990
Availability: Items available for loan: KEIC (1)Call number: 808.009 RHE.

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27.
The tipping point : how to little things can make a big difference by Malcolm Gladwell by
  • Gladwell, Malcolm
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Boston: Little, Brown and Company 2000
Availability: Items available for loan: KEIC (1)Call number: 302 GLA. Not available: KEIC: On hold (1).
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28.
The catcher in the rye by J. D. Salinger by
  • Salinger, J. D
Material type: Text Text
Language: English
Publication details: Boston: Little, Brown and Company 1991
Availability: Items available for loan: KEIC (3)Call number: 808.23 SAL, ...

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29.
Marketing by Steven J. Skinner by
  • Skinner, Steven J
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Co. 1990
Availability: Items available for loan: KEIC (1)Call number: 658.8 SKI.

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30.
Understanding mass communication by DeFleur Melvin L. and Dennis Everette E. by
  • DeFleur, Melvil L
  • Dennis, Everest E
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Miffilin co. 1991
Availability: Items available for loan: KEIC (2)Call number: 302.23 DEF, ...

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31.
Sociology : concepts and uses by Jonathan H. Turner by
  • Turner, Jonathan H
Material type: Text Text
Language: English
Publication details: Boston: Pearson Custom Publishing 2002
Availability: Items available for loan: KEIC (1)Call number: 301 TUR.

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32.
Consumer behaviour by Wayne D. Hoyer, Deborah J. Maclnnis by
  • Hoyer, Wayne D
  • Maclnnis, Deborah J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Company 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HOY.

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33.
Strategic marketing management by Carol H. Anderson and Julian W. Vincze by
  • Anderson, Carol H
  • Vincze, Julian
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Company 2004
Availability: Items available for loan: KEIC (1)Call number: 658.802 AND.

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34.
Strategic communication in business and the professions by Dan O'Hair, Gustav W. Friedrich and Lynda Dee Dixon by
  • O'Hair, Dan
  • Dixon, Lynda Dee
  • Friedrich, Gustav W
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Company 2005
Availability: Items available for loan: KEIC (1)Call number: 658.45 OHA.

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35.
Knowledge, groupware and the internet by
  • Smith, David E. (ed.)
Material type: Text Text
Publication details: Boston: Butterworth Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.4 KNO.

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36.
Developing knowledge bases client relationships : the future of professional service by Ross Dawson by
  • Dawson, Ross
Material type: Text Text
Language: English
Publication details: Boston: Butterworth Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 001.068821 DAW.

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37.
Making babies, making families : what matters most in an age of reproductive technologies, surrogacy, adoption, and same-sex and unwed parents by Mary Lyndon Shanley by
  • Shanley, Mary Lyndon
Material type: Text Text
Language: English
Publication details: Boston: Beacon Press 2001
Availability: Items available for loan: KEIC (1)Call number: 306.850973 SHA.

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38.
An autobiography : the story of my experiments with truth by Mohandas K. Gandhi, translated from the original in Gujarati by Mahadev Desai by
  • Gandhi, Mahatma
Material type: Text Text
Language: English
Publication details: Boston: Beacon Press 1993
Availability: Items available for loan: KEIC (1)Call number: 954.035092 GAN.

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39.
Managing in the service economy by James L. Heskett by
  • Heskett, James L
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658 HES.

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40.
Hearing the voice of the market : competitive advantage through creative use of market information by Vincent P. Barabba and Gerald Zaltman by
  • Barabba, Vincent P
  • Zaltman, Gerald
Material type: Text Text
Language: English
Publication details: Boston: harvard Business School Press 1990
Availability: Items available for loan: KEIC (1)Call number: 658.802 BAR.

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