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21.
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Promotion and marketing for broadcasting and cable by
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston: Focal Press, 1999
Availability: Items available for loan: KEIC (1)Call number: 384.5540688 PRO.

22.
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Interactive design for new media and the Web by Nicholas V. Iuppa by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 2001
Availability: Items available for loan: KEIC (1)Call number: 006.7 IUP.

23.
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Radio production worktext : studies and equipment (with CD) by David E. Reese and Lynne S. Gross by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 2001
Availability: Items available for loan: KEIC (1)Call number: 621.389 REE.

24.
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Promotion and marketing for broadcasting, cable and the web by
Edition: 4th ed.
Material type: Text Text
Publication details: Boston: Focal Press, 2002
Availability: Items available for loan: KEIC (1)Call number: 384.550688 PRO.

25.
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Consumer behaviour and marketing strategy by J. Paul Peter and Jerry C. Olson by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PET.

26.
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The Rhetorical tradition : readings from classical times to the present by
Material type: Text Text
Publication details: Boston: Bedford Books, 1990
Availability: Items available for loan: KEIC (1)Call number: 808.009 RHE.

27.
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The tipping point : how to little things can make a big difference by Malcolm Gladwell by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Boston: Little, Brown and Company 2000
Availability: Items available for loan: KEIC (1)Call number: 302 GLA. Not available: KEIC: On hold (1).
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28.
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The catcher in the rye by J. D. Salinger by
Material type: Text Text
Language: English
Publication details: Boston: Little, Brown and Company 1991
Availability: Items available for loan: KEIC (3)Call number: 808.23 SAL, ...

29.
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Marketing by Steven J. Skinner by
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Co. 1990
Availability: Items available for loan: KEIC (1)Call number: 658.8 SKI.

30.
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Understanding mass communication by DeFleur Melvin L. and Dennis Everette E. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Miffilin co. 1991
Availability: Items available for loan: KEIC (2)Call number: 302.23 DEF, ...

31.
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Sociology : concepts and uses by Jonathan H. Turner by
Material type: Text Text
Language: English
Publication details: Boston: Pearson Custom Publishing 2002
Availability: Items available for loan: KEIC (1)Call number: 301 TUR.

32.
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Consumer behaviour by Wayne D. Hoyer, Deborah J. Maclnnis by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Company 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HOY.

33.
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Strategic marketing management by Carol H. Anderson and Julian W. Vincze by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Company 2004
Availability: Items available for loan: KEIC (1)Call number: 658.802 AND.

34.
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Strategic communication in business and the professions by Dan O'Hair, Gustav W. Friedrich and Lynda Dee Dixon by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Company 2005
Availability: Items available for loan: KEIC (1)Call number: 658.45 OHA.

35.
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Knowledge, groupware and the internet by
Material type: Text Text
Publication details: Boston: Butterworth Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.4 KNO.

36.
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Developing knowledge bases client relationships : the future of professional service by Ross Dawson by
Material type: Text Text
Language: English
Publication details: Boston: Butterworth Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 001.068821 DAW.

37.
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Making babies, making families : what matters most in an age of reproductive technologies, surrogacy, adoption, and same-sex and unwed parents by Mary Lyndon Shanley by
Material type: Text Text
Language: English
Publication details: Boston: Beacon Press 2001
Availability: Items available for loan: KEIC (1)Call number: 306.850973 SHA.

38.
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An autobiography : the story of my experiments with truth by Mohandas K. Gandhi, translated from the original in Gujarati by Mahadev Desai by
Material type: Text Text
Language: English
Publication details: Boston: Beacon Press 1993
Availability: Items available for loan: KEIC (1)Call number: 954.035092 GAN.

39.
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Managing in the service economy by James L. Heskett by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658 HES.

40.
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Hearing the voice of the market : competitive advantage through creative use of market information by Vincent P. Barabba and Gerald Zaltman by
Material type: Text Text
Language: English
Publication details: Boston: harvard Business School Press 1990
Availability: Items available for loan: KEIC (1)Call number: 658.802 BAR.

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