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21.
Firebrands : building brand loyalty in the internet age by Michael Moon and Doug Millison by
  • Moon, Michael
  • Millison, Doug
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 MOO.

22.
Financial management : theory and practice by Prasanna Chandra by
  • Chandra, Prasanna
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Mcgraw-Hill Pub. Co. Ltd. 2002
Availability: Items available for loan: KEIC (2)Call number: 658.15 CHA, ...

23.
The compete reference dreamwever 4 by Jennifer Ackerman Kettell by
  • Kettell, Jennifer Ackerman
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 001.642 KET.

24.
Organizational behaviour : human behaviour at work by John W. Newstrom and Keith Davis by
  • Newstrom, John W
  • Davis, Keith
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4 NEW.

25.
Win for life : I can, I shall, I will ... win by Akhil Marfatia by
  • Marfatia, Akhil
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658 MAR.

26.
Projects : planning, analysis, financing, implementation and review by Prasanna Chandra by
  • Chandra, Prasanna
Series: CFM-TMH professional series in finance
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.404 CHA.

27.
Understanding consumers building powerful brands using consumer research by M. G. Parameswaran by
  • Parameswaran, M. G
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.834 PAR.

28.
Macroeconomics by Rudiger Dornbusch, Stanley Fischer and Richard Startz by
  • Dornbusch, Rudiger
  • Fischer, Startz
  • Stanley, Richard
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (5)Call number: 339 DOR, ...

29.
Human resource and personnel management : text and cases by K. Aswathappa by
  • Aswathappa, K
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.3 ASW.

30.
Training instrument in HRD and OD (with CD) by Udai Pareek by
  • Pareek, Udai
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.312404 PAR.

31.
Made in India : a study of emerging competitiveness by Subir Roy by
  • Roy, Subir
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.02 ROY, ...

32.
Entrepreneurship by Robert D. Hisrich and Michael P. Peters by
  • Hisrich, Robert D
  • Peters, Michael P
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.421 HIS.

33.
Basic marketing : a global managerial approach (with CD) by William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E. Jerome
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 PER.

34.
World class supply management : the key to supply chain management (with CD) by David N. Burt, Donald W. Dobler and Stephen L. Starling by
  • Burt, David N
  • Dobler, Donald W
  • Starling, Stephen L
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.7 BUR.

35.
Retailing management by Michael Levy and Barton A. Weitz by
  • Levy, Michael
  • Weitz, Barton A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 LEV.

36.
Corporate creativity : the winning edge by Pradip N. Khandwalla by
  • Khandwalla, Pradip N
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (3)Call number: 658.02 KHA, ...

37.
Lifelong creativity : an unending quest by Pradip N. Khandwalla by
  • Khandwalla, Pradip N
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (2)Call number: 658.314 KHA, ...

38.
Partnership for poverty alleviation by Jyoti Jumani by
  • Jumani, Jyoti
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 362.5 JUM.

39.
Breaking news : the craft and technology of online journalism by Sunil Saxena by
  • Saxena, Sunil
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 070.1 SAX.

40.
Marketing research : text and cases by Rajendra Nargundkar by
  • Nargundkar, Rajendra
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.83 NAR.

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