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21.
Retailing management by Michael Levy and Barton A. Weitz by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (5)Call number: 658.87 LEV, ...

22.
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Before the brand : creating the unique DNA of an enduring brands identity by Alycia Perry and David Wisnom by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-HillPublishing Company Limited 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 PER, ...

23.
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Managing the supply chain : the definitive guide for the business professional by David Simchi-Levi, Philip Kaminsky and Edith Simchi-Levi by
Material type: Text Text
Language: English
Publication details: Delhi: Tata McGraw-Hall Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.7 SIM.

24.
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Marketing research concepts and cases (with CD) by Donald R. Cooper and Pamela S. Schindler by Series: The McGraw-Hill/Irwin series in marketing
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 658.83 COO, ...

25.
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Business research methods by Donald R. Cooper and Pamela S. Schindler by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.0072 COO.

26.
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Principles of social research by Series: Understanding public health
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited, 2006
Availability: Items available for loan: KEIC (1)Call number: 300.72 PRI.

27.
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Strategic product creation : deliver customer satisfaction from every level of your company Ronald L. Kerber and Timothy M. Laseter, with Max Russell by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.575 KER.

28.
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Personnel management by Edwin B. Flippo by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Publishing Co. Ltd. 1984
Availability: Items available for loan: KEIC (1)Call number: 658.3 FLI.

29.
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Software engineering : a practitioner's approach by Roger S. Pressman by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 005.1 PRE.

30.
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Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw Hill 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 ZEI.

31.
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New products management by Merle Crawford and Anthony Di Benedetto by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies 2006
Availability: Items available for loan: KEIC (1)Call number: 658.575 CRA.

32.
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Organizational behaviour by Fred Luthans by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4 LUT.

33.
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The handbook of online marketing research by Joshua Grossinckle and Oliver Raskin by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 GRO.

34.
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The manager's guide to distribution channels by Linda Gorchels, Chuck West and Edward Marien by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 658.87 GOR.

35.
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Strategic supply chain management : the five disciplines for top performance by Shoshanah Cohen and Joseph Roussel by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Professional 2004
Availability: Items available for loan: KEIC (1)Call number: 658.7 COH.

36.
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Chaos marketing : how to win in a turbulent world by Torsten H. Nilson by
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Co. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 NIL.

37.
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The six value medals : the essential tool for success in the 21st century by Edward de Bono by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Vermilion 2005
Availability: Items available for loan: KEIC (1)Call number: 153.42 BON.

38.
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Television : what's on, who's watching, and what it means by George Comstock and Erica Scharrer by
Material type: Text Text
Language: English
Publication details: San Diego: Academic Press 1999
Availability: Items available for loan: KEIC (1)Call number: 302.2345 COM.

39.
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Marketing research : an applied orientation by Naresh K. Malhotra by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice Hall International 1999
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.

40.
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Marketing research (With SPSS ver 9.0 CD) by Alvin C. Burns and Ronald F. Bush by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 BUR.

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