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21.
Business process mapping : improving customer satisfaction by J. Mike Jacka and Paulette J. Keller by
  • Jacka, J. Mike
  • Keller, Paulette J
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 JAC.

22.
Email marketing using email to reach your target audience and build customer relationships by Jim Sterne and Anthony Priore by
  • Sterne, Jim
  • Priore, Anthony
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 STE.

23.
Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever by Ian Gordon by
  • Gordon, Ian
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons Canada, Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 GOR.

24.
Customer relationship management : a strategic imperative in the world of e-business by
  • Brown, Stanley A. (ed.)
Material type: Text Text
Publication details: Ontario: John Wiley and Sons Canada, Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 CUS.

25.
Passionate and profitable : why customer strategies fail and ten steps to do them right by Lior Arussy by
  • Arussy, Lior
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 ARU.

26.
It's all about service : how to lead your people to care for your customers by Ray Pelletier by
  • Pelletier, Ray
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2005
Availability: Items available for loan: KEIC (1)Call number: 658.812 PEL.

27.
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising by Joseph Jaffe by
  • Jaffe, Joseph
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.1 JAF.

28.
Build your customer strategy : a guide to creating profitable customer relationships by James G. Barnes by
  • Barnes, James G
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAR.

29.
The eleventh commandment : transforming to "Own" customers by Sandra Vandermerwe by
  • Vandermerwe, Sandra
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Limited 1996
Availability: Items available for loan: KEIC (1)Call number: 658.812 VAN.

30.
The future of competition co creating unique value with customers by C. K. Prahalad and Venkat Ramaswamy by
  • Prahalad, C. K
  • Ramaswamy, Venkat
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books Indai P. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4 PRA.

31.
Marketing strategy : customers and competition by Steven P. Schnaars by
  • Schnaars, Steven P
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 SCH.

32.
The customer marketing method : how to implement and profit from customer relationship mangement by Jay Curry and Adam Curry by
  • Curry, Jay
  • Curry, Adam
Material type: Text Text
Language: English
Publication details: New York: The Free Press 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 CUR.

33.
Simplicity marketing : end brand complexity, clutter, and confusion by Steven M.Cristol and Peter Sealey by
  • Cristol, Steven M
  • Sealey, Peter
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: The Free Press A Division of Simon and Schuster, Inc 2000
Availability: Items available for loan: KEIC (4)Call number: 658.8 CRI, ...

34.
Market driven organization : understanding, attracting, and keeping valuable customers by George S. Day by
  • Day, George S
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8 DAY.

35.
The cluetrain manifesto : the end of business as usual by Rick Levine, Christopher Locke, Doc Searls and David Weinberger by
  • Levine, Rick
  • Locke, Christopher
  • Searls, Doc
  • Weinberger, David
Material type: Text Text
Language: English
Publication details: New York: Perseus Books 2000
Availability: Items available for loan: KEIC (1)Call number: 303.4833 LEV.

36.
Lean solutions : how companies and customers can create value and wealth together by James P. Womack and Daniel T. Jones by
  • Womack, James P
  • Jones, Daniel T
Material type: Text Text
Language: English
Publication details: London: Simon and Schuster UK Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.812 WOM.

37.
Consumer insight : how to use data and market research to get closer to your customer by
  • Stone, Merlin (ed.)
  • Bond, Alison (ed.)
  • Foss, Bryan (ed.)
Material type: Text Text
Publication details: New York: Paramount Market Publishing Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.834 STO.

38.
Profit brand : how to increase the profitability, accountability and sustainability of brands by Nick Wreden by
  • Wreden, Nick
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 WRE.

39.
Internal marketing : tools and concepts for customer-focused management by Pervaiz K. Ahmed and Mohammed Rafiq by
  • Ahmed, Pervaiz K
  • Rafiq, Mohammed
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 AHM .

40.
Microsoft CRM for dummies by Joel Scott and Michael DeLisa by
  • Scott, Joel
  • DeLisa, Michael
Series: For dummies
Material type: Text Text
Language: English
Publication details: Hoboken, NJ: Wiley Publishing Inc 2003
Availability: Items available for loan: KEIC (1)Call number: 658.812 SCO.

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