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21.
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Issues in public health by Series: Understanding public health
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited, 2006
Availability: Items available for loan: KEIC (1)Call number: 362.1 ISS.

22.
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Environment, health and sustainable development by Megan Landon by Series: Understanding public health
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 362.1 LAN.

23.
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Health promotion theory by Series: Understanding public health
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited, 2006
Availability: Items available for loan: KEIC (1)Call number: 613 HEA.

24.
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Advertising excellence by Courtland L. Bovee... [et. all.]
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1995
Availability: Items available for loan: KEIC (2)Call number: 659.1 BOV, ...

25.
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Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw-Hall Companies, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

26.
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New business ventures and the entrepreneur by Howard H. Stevenson, Michael J. Roberts, Harold Irving Grousbeck and Amar V. Bhide
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw-Hill Companies Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.11 NEW.

27.
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Human communication by Judy C. Pearson, Paul E. Nelson, Scott Titswoth and Lyn Harter
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Tata McGraw-Hill Companies, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 302.2 HUM.

28.
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The one-day marketing plan : organizing and completing a plan that works by Roman G. Hiebing and Scott W. Cooper by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2003
Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE.

29.
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The dynamics of mass communication : media in the digital age by Joseph R. Dominick by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 302.23 DOM.

30.
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Practical advertising and publicity : effective promotion of products and services to industry and commerce by Norman A. Hart by
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (1)Call number: 659 HAR.

31.
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Forensic marketing : the professional's guide to optimising results from marketing communication by Gavin Barrett by
Material type: Text Text
Language: English
Publication details: Maidenhead: Mcgraw-Hill Book Co. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 BAR.

32.
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The psychology of media and politics by George Comstock, Erica Scharrer by
Material type: Text Text
Language: English
Publication details: Burlington: Elsevier Academic Press 2005
Availability: Items available for loan: KEIC (1)Call number: 320.014 COM.

33.
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Television : what's on, who's watching, and what it means by George Comstock and Erica Scharrer by
Material type: Text Text
Language: English
Publication details: San Diego: Academic Press 1999
Availability: Items available for loan: KEIC (1)Call number: 302.2345 COM.

34.
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Marketing communication : contexts, contents and strategies by Chris Fill by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hertfordshire: Prentice Hall Europe 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 FIL.

35.
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Advertising, principles and practices by William Wells, John Burnett and Sandra Moriarty by
Material type: Text Text
Language: English
Publication details: Englewood Cliff: Prentice Hall 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL.

36.
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Advertising, principles and practices by William Wells, John Burnett and Sandra Moriarty by
Material type: Text Text
Language: English
Publication details: Engelwood Cliff:: Prentice Hall 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL. Not available: KEIC: Lost (1).

37.
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Effective public relations by Scott M. Cutlip, Allen H. Center and Glen M. Broom by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: London: Prentice-Hall International Limited 1999
Availability: Items available for loan: KEIC (1)Call number: 659.2 CUT.

38.
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Advertising : principles and practice by William Wells, John Burnett and Sandra Moriarty by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL.

39.
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Cyberbranding : brand building in the digital economy by Deirdre Breakenridge by
Material type: Text Text
Language: English
Publication details: New Jersy: Prentice Hall 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRE.

40.
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Fame and fortune : how successful com panies build winning reputation by Charles J. Fombrun and Cees B. M. van Riel by Series: Financial Times Prentice Hall books
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (2)Call number: 659.1 FOM, ...

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