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21.
Retailing consumption and capital : towards the new retail geography by
  • Wrigley, Neil (ed.)
  • Lowe, Michelle (ed.)
Material type: Text Text
Publication details: England: Longman Group UK Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.87 RET.

22.
The deviant's advantage : how fringe ideas create mass markets by Ryan Mathews and Watts Wacker by
  • Mathews, Ryan
  • Wacker, Watts
Material type: Text Text
Language: English
Publication details: New York: Crown Business 2002
Availability: Items available for loan: KEIC (1)Call number: 658 MAT.

23.
Cases in retailing : operational perspectives by
  • Hart, Cathy (ed.)
  • Kirkup, Malcolm (ed.)
  • Preston, Diane (ed.)
  • Rafiq, Mohammed (ed.)
  • Walley, Paul (ed.)
Material type: Text Text
Publication details: Oxford: Blackwell Publishers Ltd., 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8700941 CAS.

24.
India 2020 : a vision for the new millennium by A. P. J. Abdul Kalam and Y. S. Rajan by
  • Kalam, A. P. J. Abdul
  • Rajan, Y. S
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India Ltd. 1998
Availability: Items available for loan: KEIC (2)Call number: 920.0954 KAL, ...

25.
Customers for life : how to turn that one-time buyer into a lifetime customer by Carl Sewell and Paul B. Brown by
  • Sewell, Carl
  • Brown, Paul B
Material type: Text Text
Language: English
Publication details: New York: Pocket Books 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8343 SEW.

26.
The marketing audit handbook : tools, techniques and checklists to exploit your marketing resources (with CD) by Aubrey Wilson by
  • Wilson, Aubrey
Material type: Text Text
Language: English
Publication details: Oxford: Capstone Publishing Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 WIL.

27.
Consumer insight : how to use data and market research to get closer to your customer by
  • Stone, Merlin (ed.)
  • Bond, Alison (ed.)
  • Foss, Bryan (ed.)
Material type: Text Text
Publication details: New York: Paramount Market Publishing Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.834 STO.

28.
Corporate culture : how to generate organizational strenght and lastingcommercial advantage by Charles Hampden-Turner by
  • Hampden-Turner, Charles
Material type: Text Text
Language: English
Publication details: London: Judy Piatkus Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.1145 HAM.

29.
Marketing financial services by
  • Ennew, Christine (ed.)
  • Watkins, Trevor (ed.)
  • Wright, Mike (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann 2000
Availability: Items available for loan: KEIC (1)Call number: 332.10688 MAR.

30.
Family care in HIV/AIDS : exploring lived experience by Premilla D'Cruz by
  • D'Cruz, Premilla
Material type: Text Text
Language: English
Publication details: New Delhi: SAGE Publications India Pvt. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 362.1969792 DCR.

31.
Doing research with children and young people by
  • Fraser, Sandy (ed.)
  • Lewis, Vicky (ed.)
  • Ding, Sharon (ed.)
  • Kellett, Mary (ed.)
  • Robinson, Chris (ed.)
Material type: Text Text
Publication details: London: Sage Publications Ltd., 2004
Availability: Items available for loan: KEIC (1)Call number: 305.072 DOI.

32.
Care matters : concepts, practice and research in health and social care by
  • Brechin, Ann (ed.)
  • Katz, Jeanne (ed.)
  • Peace, Sheila (ed.)
  • Walmsley, Jan (ed.)
Material type: Text Text
Publication details: London: Sage Publications, 1998
Availability: Items available for loan: KEIC (1)Call number: 362.941 CAR.

33.
Public health and the poverty of reforms : the South Asian predicament editors Imrana Qadeer, Kasturi Sen and K. R. Nayar
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications Indian Pvt. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 362.10954 PUB.

34.
Government@net : new governance opportunities for India by Kiran Bedi, Parminder Jeet Singh and Sandeep Srivastava by
  • Bedi, Kiran
  • Singh, Parminder Jeet
  • Srivastava, Sandeep
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 352.3802854678 BED.

35.
Managing diversity in health care by Lee Gardenswartz and Anita Rowe by
  • Gardenswartz, Lee
  • Rowe, Anita
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 362.108900973 GAR.

36.
Health communication : a multicultural perspective by
  • Kar, Snehendu B. (ed.)
  • Alcalay, Rina (ed.)
  • Alex, Shana (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications, 2001
Availability: Items available for loan: KEIC (1)Call number: 613.089 HEA.

37.
Handbook of health communication by
  • Thompson, Teresa L. (ed.)
  • Dorsey, Alicia M. (ed.)
  • Miller, Katherine I. (ed.)
  • Parrott, Roxanne (ed.)
Material type: Text Text
Publication details: New Jersey: Lawrence Erlbaum Associates Inc., 2003
Availability: Items available for loan: KEIC (1)Call number: 613 HAN.

38.
Voice power : using your voice to captivate, persuade, and command attention by Renee Grant-Williams by
  • Grant-Williams, Renee
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2002
Availability: Items available for loan: KEIC (1)Call number: 808.5 GRA.

39.
The Dartnell public relations handbook by Robert L. Dilenschneider and Dan J. Forrestal by
  • Dilenschneider, Robert L
  • Forrestal, Dan J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chicago: The Dartnell Corporation 1994
Availability: Items available for loan: KEIC (1)Call number: 659.2 DIL.

40.
US ad review : the best American print advertising
Material type: Text Text
Language: English
Publication details: New York: Retail reporting coporation 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 USA.

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