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21.
The internet marketing plan : the complete guide to instant web presence (With CD) by Kim M. Bayne by
  • Bayne, Kim M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 BAY.

22.
Customer service on the internet : building relationships, increasing loyalty, and staying competitive by Jim Sterne by
  • Sterne, Jim
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.81202854678 STE.

23.
Value based marketing : marketing strategies for corporate growth and shareholder value by Peter Doyle by
  • Doyle, Peter
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 DOY.

24.
Principles of internet matrketing by Ward Hanson by
  • Hanson, Ward
Material type: Text Text
Language: English
Publication details: Australia: South Western College Publication 2000
Availability: Items available for loan: KEIC (2)Call number: 658.84 HAN, ...

25.
Branding.com : online branding for marketing success by Deborah Kania by
  • Kania, Deborah
Material type: Text Text
Language: English
Publication details: Chicago: NTC Business Books 2000
Availability: Items available for loan: KEIC (2)Call number: 658.827 KAN, ...

26.
The cluetrain manifesto : the end of business as usual by Rick Levine, Christopher Locke, Doc Searls and David Weinberger by
  • Levine, Rick
  • Locke, Christopher
  • Searls, Doc
  • Weinberger, David
Material type: Text Text
Language: English
Publication details: New York: Perseus Books 2000
Availability: Items available for loan: KEIC (1)Call number: 303.4833 LEV.

27.
The end@ged customer : the new rules of internet direct marketing by Hans Peter Brondmo by
  • Brondmo, Hans Peter
Material type: Text Text
Language: English
Publication details: New York: PALGRAVE 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 BRO.

28.
The culturally customized Website : Customizing web sites for the global marketplace by Nitish Singh and Arun Pereira by
  • Singh, Nitish
  • Pereira, Arun
Material type: Text Text
Language: English
Publication details: Burlington: Elsevier Butterwoth-Heinemann 2005
Availability: Items available for loan: KEIC (1)Call number: 658.87 SIN .

29.
Electronic marketing and the consumer by
  • Peterson, Robert A. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publciations India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.84 ELE.

30.
Webonomics : nine essential principles for growing your business on the world wide web by Evan I. Schwartz by
  • Schwartz, Evan I
Material type: Text Text
Language: English
Publication details: Broadway: Broadway Book 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8002854678 SCH.

31.
Digital darwinism : seven breakthrough business strategies for surviving in the cutthroat web economics by Evan I. Schwartz by
  • Schwartz, Evan I
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Broadway Books, Random House, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.054678 SCH.

32.
Handbook of consumer behavior, tourism, and the internet by
  • Mills, Juline E. (ed.)
  • Law, Rob (ed.)
Material type: Text Text
Publication details: New York: Haworth Hospitality Press, 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HAN.

33.
Cybertalk that sells : the ultimata source of words, phrases, banners, and buzzwords for selling your products, services, and ideas through the new digital and interactive media by Herschell Gordon Lewis and Jamie Murphy by
  • Lewis, Herschell Gordon
  • Murphy, Jamie
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1998
Availability: Items available for loan: KEIC (1)Call number: 659.13 LEW.

34.
Customers.com : how to create a profitable business strategy for the internet and beyond by Patricia B. Seybold and Ronni T. Marshak by
  • Seybold, Patricia B
  • Marshak, Ronni T
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Times Books 1998
Availability: Items available for loan: KEIC (1)Call number: 658.81202854 SEY.

35.
This business of music marketing and promotion by Tad Lathrop and Jim Pettigrew by
  • Lathrop, Tad
  • Pettigrew, Jim
Material type: Text Text
Language: English
Publication details: New York: Billboard Books 1999
Availability: Items available for loan: KEIC (1)Call number: 658.809780 LAT.

36.
Selling on the net: the complete guide by Herschell Gordon Lewis and Robert D. Lewis by
  • Lewis, Herschell Gorden
  • Lewis, Robert D
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.800285467 LEW.

37.
Strategic marketing for the digital age by Bill Bishop by
  • Bishop, Bill
Material type: Text Text
Language: English
Publication details: Illinois: NTC / Contemporary Publishing Group, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.800285 BIS.

38.
Cybermarketing : your interactive marketing consultant by Regina Brady, Edward Forrest and Richard Mizerski by
  • Brandy, Regina
  • Forrest, Edward
  • Mizerski, Richard
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8002854678 BRA.

39.
Net gain : expanding markets through virtual communities by John Hagel III and Arthur Armstrong by
  • Hagel, John
  • Armstrong, Arthur
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.800285467 HAG.

40.
Advertising research : the Internet, consumer behavior, and strategy by
  • Zinkhan, George (ed.)
Material type: Text Text
Publication details: Chicago: American Marketing Association, 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1072 ADV.

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