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21.
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Advertising by John S. Wright by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Tata McGraw-Hill Company Inc. 1977
Availability: Items available for loan: KEIC (1)Call number: 659.1 WRI.

22.
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The relationship-based enterprise : powering business success through customer relationship management by Ray McKenzie by
Material type: Text Text
Language: English
Publication details: Toronto: McGraw-Hill Ryerson 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 MCK.

23.
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Marketing research: an applied approach by Thomas C. Kinnear and James R. Taylor by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1987
Availability: Items available for loan: KEIC (3)Call number: 658.83 KIN, ...

24.
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Consumer behaviour: concepts and applications by David Loudon, Albert J. Della Bitta by
Edition: 3rd/4th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (3)Call number: 658.834 LOU, ...

25.
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Software engineering : a practitioner's approach by Roger S. Pressman by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 005.1 PRE.

26.
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Advertising excellence by Courtland L. Bovee... [et. all.]
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1995
Availability: Items available for loan: KEIC (2)Call number: 659.1 BOV, ...

27.
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Consumer behaviour : building marketing strategy (With Floppy) by Del I. Hawkins, Roger J. Best and Kenneth A. Coney by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83420793 HAW.

28.
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The handbook of online marketing research by Joshua Grossinckle and Oliver Raskin by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 GRO.

29.
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Management of a sales force by Rosann L. Spiro, William J. Stanton and Gregory A. Rich by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Pub. Co. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.81 SPI.

30.
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Consumer behaviour : building marketing strategy by Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (3)Call number: 658.83420973 CON, ...

31.
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Advertising management concepts and cases by Manendra Mohan by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Co. Ltd. 1993
Availability: Items available for loan: KEIC (4)Call number: 659.1 MOH, ...

32.
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Contemporary Indian by
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1999
Availability: Items available for loan: KEIC (1)Call number: 305 COM.

33.
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Marketing audit checklists : a guide to effective marketing resource realization by Aubrey Wilson by Series: Marketing for professionals series
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company 1993
Availability: Items available for loan: KEIC (1)Call number: 658.802 WIL.

34.
Problems in Marketing by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Company, 1985
Availability: Items available for loan: KEIC (1)Call number: 658.8 COR.

35.
Marketing across cultures by Jean-Claude Usunier by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1999
Availability: Items available for loan: KEIC (1)Call number: 658.848 USU.

36.
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Advertising, principles and practices by William Wells, John Burnett and Sandra Moriarty by
Material type: Text Text
Language: English
Publication details: Englewood Cliff: Prentice Hall 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL.

37.
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Advertising, principles and practices by William Wells, John Burnett and Sandra Moriarty by
Material type: Text Text
Language: English
Publication details: Engelwood Cliff:: Prentice Hall 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL. Not available: KEIC: Lost (1).

38.
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Marketing research (With SPSS ver 9.0 CD) by Alvin C. Burns and Ronald F. Bush by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 BUR.

39.
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Effective public relations by Scott M. Cutlip, Allen H. Center and Glen M. Broom by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: London: Prentice-Hall International Limited 1999
Availability: Items available for loan: KEIC (1)Call number: 659.2 CUT.

40.
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Pratical marketing research : an integrated global perspective by Neil Bruce Holbert and Mark W. Speece by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1993
Availability: Items available for loan: KEIC (1)Call number: 658.83 HOL.

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