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201.
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Rural marketing (With CD) by Pradeep Kashyap and foreword by Jagdish N. Sheth by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson 2012
Availability: Items available for loan: KEIC (1)Call number: 658.81734 KAS. Not available: KEIC: Lost (1).

202.
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E business and e commerce for managers by Harvey M. Deitel, Paul J. Deitel and Kate Steinbuhler by
Material type: Text Text
Language: English
Publication details: Noida: Pearson Prentice Hall 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 DEI.

203.
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Organizational behavior by Stephen P. Robbins, Timothy A. Judge and Neharika Vohra by
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson 2012
Availability: Items available for loan: KEIC (1)Call number: 658.3 ROB.

204.
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Macroeconomics by Errol D'souza by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson India Education Service Pvt. Ltd 2012
Availability: Items available for loan: KEIC (1)Call number: 339 DSO.

205.
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Marketing of high- technology products and innovations by Jakki Mohr, Sanjit Sengupta and Stanley Slater by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2011
Availability: Items available for loan: KEIC (2)Call number: 620.0068 MOH, ...

206.
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Marketing metrics : the definitive guide to measuring marketing performance by Paul W. Farris, Neil t. Bendle, Philip E. Pfeifer and David J. Reibstein
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson Prentice Hall 2011
Availability: Items available for loan: KEIC (2)Call number: 658.8 FAR, ...

207.
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Predictable magic : unleash the power of design strategy to transform your business by Deepa Prahalad and Ravi Sawhney by
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.4 PRA.

208.
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Salesforce.com secrets of success : best practices for growth and profitability by David Taber by
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 TAB.

209.
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Business to business marketing : analysis and practice by Robert P. Vitale, Joseph Giglierano and Waldemar Pfoertsch by
Material type: Text Text
Language: English
Publication details: Noida: Pearson 2011
Availability: Items available for loan: KEIC (1)Call number: 658.804 VIT.

210.
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Economic devlopment by Michael P. Todaro and Stephen C. Smith by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson India Education Services Pvt Ltd. 2012
Availability: Items available for loan: KEIC (1)Call number: 330 TOD.

211.
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Entrepreneurship : creating and leading an entrepreneurial organization by Arya Kumar by
Material type: Text Text
Language: English
Publication details: Noida: Pearson India Education Services Pvt Ltd. 2012
Availability: Items available for loan: KEIC (1)Call number: 658.4 KUM.

212.
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Agile product management with Scrum : creating products that customers love by Roman Pichler by Series: Addison-Wesley signature series
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson education Limited 2012
Availability: Items available for loan: KEIC (2)Call number: 658.56 PIC, ...

213.
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The facebook era : tapping online social networks to market, sell, and innovate by Clara Shih and foreword by Jim McCann by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 SHI.

214.
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The ultimate web marketing guide by Michael Miller by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education, Inc. 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 MIL.

215.
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Quantitative techniques for management by David M. Levine, Timothy C. Krehbiel, Mark L. Berenson, Barry render, Ralph M. Stair and Michael E. Hanna
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2013
Availability: Items available for loan: KEIC (1)Call number: 658.4033 QUN.

216.
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The ABC of news anchoring : a guide for aspiring anchors by Richa Jain Kalra by
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2012
Availability: Items available for loan: KEIC (1)Call number: 070.195 KAL.

217.
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Statistics for management by Richard I. Levin, David S. Rubin, Sanjay Rastogi and Masoos H. Siddiqui by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2016
Availability: Not available: KEIC: Checked out (1).

218.
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Business communication : concepts, cases and applications by P. D. Chaturvedi and Mukesh Chaturvedi by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson India Education Services Pvt Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.45 CHA.

219.
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Effective customer service : ten steps for technical professions by David L. Goetsch and Stanley B. Davis by
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2012
Availability: Items available for loan: KEIC (1)Call number: 658.812 GEO.

220.
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Smart business, social business : a playbook for social media in your organization by Michael Brito by
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 BRI.

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