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201.
Essentials of marketing research (with CD) by V. Kumar, David A. Aaker and George S. Day by
  • Kumar, V
  • Aaker, David A
  • Day, George S
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.83 KUM.

202.
Body of truth : leveraging what consumers can't or won't say by Dan Hill by
  • Hill, Dan
Material type: Text Text
Language: English
Publication details: New Jarsey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8343 HIL.

203.
Inside information : making sense of marketing data by D. V. L. Smith and J. H. Fletcher by
  • Smith, D. V. L
  • Fletcher, J. H
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 SMI.

204.
Commitment-led marketing : the key to brand profit is in the customer's mind by Jan Hofmeyr and Butch Rice by
  • Hofmeyr, Jan
  • Rice, Butch
Material type: Text Text
Language: English
Publication details: West sussex: John wiley and sons ltd 2000
Availability: Items available for loan: KEIC (2)Call number: 658.8 HOF, ...

205.
Marketing research by David A. Aaker, V. Kumar and George S. Day by
  • Aaker, David A
  • Day, George S
  • Kumar, V
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.83 AAK.

206.
Advances in economic psychology by
  • Antonides, Gerrit (ed.)
  • Maital,Shlomo (ed.)
  • Van Raaij, W.Fred (ed.)
Material type: Text Text
Publication details: New York: John Wiley and Sons 1997
Availability: Items available for loan: KEIC (1)Call number: 330.019 ADV.

207.
Research methods and statistics : a critical thinking approach by Sherri L. Jackson by
  • Jackson, Sherri L
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Belmont: Thomson Higher Education 2006
Availability: Items available for loan: KEIC (1)Call number: 150.72 JAC.

208.
Research design explained by Mark L. Mitchell and Janina M. Jolley by
  • Mitchell, Mark L
  • Jolley, Janina M
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Australia: Thomson South-Western 2007
Availability: Items available for loan: KEIC (1)Call number: 150.72 MIT.

209.
Television and its viewers : cultivation theory and research by James Shanahan and Michael Morgan by
  • Shanahan, James
  • Morgan, Michael
Material type: Text Text
Language: English
Publication details: Cambridge: The Press Syndicate of The Univesity of Cambridge 1999
Availability: Items available for loan: KEIC (1)Call number: 302.2345 SHA.

210.
Mass media research: an introduction by Roger D. Wimmer, Joseph R. Dominick by
  • Wimmer, Roger D
  • Dominick, Joseph R
Material type: Text Text
Language: English
Publication details: California: Wadsworth Publishing Co. 1983
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

211.
Mass media research: an introduction by Roger D. Wimmer, Joseph R. Dominick by
  • Wimmer, Roger D
  • Dominick, Joseph R
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: California: Wadsworth Publishing Co. 1983
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

212.
Mass media research : an introduction by Roger D. Wimmer and Joseph R. Dominick by
  • Wimmer, Roger D
  • Dominick, Joseph R
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: California: Wadsworth Publishing Company 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

213.
International advertising : communicating across cultures by Barbara Mueller by
  • Mueller, Barbara
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 MUE.

214.
Mass Media research an introduction by Roger D. Wimmer and Joseph R. Dominick by
  • Wimmer, Roger D
  • Dominick, Joseph R
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Califonia: Wadsworth Publication Company 1997
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

215.
Psychology : themes and variations by Wayne Weiten by
  • Weiten, Wayne
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Pacific Grove: Brooks/Cole Publishing Company 1998
Availability: Items available for loan: KEIC (1)Call number: 150 WEI.

216.
Research methods by Donald H. McBurney by
  • McBurney, Donald H
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: PAcific Grove: Brooks/Cole Publishing Company 1997
Availability: Items available for loan: KEIC (1)Call number: 150.72 MCB.

217.
Personality by Jerry M. Burger by
  • Burger, Jerry M
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth/Thomson Learning 2000
Availability: Items available for loan: KEIC (1)Call number: 158.1 BUR.

218.
Research methods in psychology by David G. Elmes, Barry H. Kantowitz and Henry L. Roediger by
  • Elmes, David G
  • Kantowitz, Barry H
  • Roediger, Henry L
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Pacific Grove: Brooks/Cole Publishing Company 1998
Availability: Items available for loan: KEIC (1)Call number: 150.724 ELM.

219.
Online education : learning and teaching in cyberspace by Grey Kearsley by
  • Kearsley, Grey
Material type: Text Text
Language: English
Publication details: Australia: Wadsworth 2000
Availability: Items available for loan: KEIC (1)Call number: 371.334 KEA.

220.
The basics of communication research by Leslie A. Baxter and Earl Babbie by
  • Baxter, Leslie A
  • Babbie, Earl
Series: Wadsworth series in speech communication
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Thomson Learning 2004
Availability: Items available for loan: KEIC (1)Call number: 001.5 BAX.

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