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201.
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Buy this book : studies in advertising and consumption by
Material type: Text Text
Publication details: New York: Routledge, 2005
Availability: Items available for loan: KEIC (1)Call number: 659.1042 BUY.

202.
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The language of advertising by Angela Goddard by
Material type: Text Text
Language: English
Publication details: London: Routledge 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1 GOD.

203.
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Relationship marketing in professional services : a study of agency client dynamics in the advertising sector by Aino Hlinen by
Material type: Text Text
Language: English
Publication details: London: Routlege 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1125 HAL.

204.
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Consumer research : postcards from the edge by
Material type: Text Text
Publication details: London: Routledge 1997
Availability: Items available for loan: KEIC (1)Call number: 658.834 CON.

205.
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Representing consumers : voices, views and visions by
Material type: Text Text
Publication details: London: Routledge 1998
Availability: Items available for loan: KEIC (1)Call number: 381.3 REP.

206.
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Pictorial metaphor in advertising by Charles Forceville by
Material type: Text Text
Language: English
Publication details: London: Routledge 1996
Availability: Items available for loan: KEIC (1)Call number: 659.104 FOR.

207.
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Marketing and feminism : current issues and research by Series: Routledge Interpretive Marketing Reseach
Material type: Text Text
Publication details: London: Routledge 2000
Availability: Items available for loan: KEIC (1)Call number: 658.834082 MAR.

208.
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Advertising and consumer citizenship : gender, image, and rights by Anne M. Cronin by Series: Transformations : thinking through feminism
Material type: Text Text
Language: English
Publication details: New York: Rotovision 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1042 CRO.

209.
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The discourse of advertising by Guy Cook by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Routledge 2001
Availability: Items available for loan: KEIC (1)Call number: 659.1014 COO.

210.
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The advertising handbook by Sean Brierley by Series: Media practice
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Routledge 2002
Availability: Items available for loan: KEIC (1)Call number: 659.01 BRI.

211.
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Television : critical concepts in media and cultural studies by
Material type: Text Text
Publication details: London: Routledge, 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23 TEL.

212.
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The language of advertising by Angela Goddard by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Routledge 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 GOD.

213.
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Media status : the essential resource by Philip Rayner, Peter Wall and Stephen Kruger by
Material type: Text Text
Language: English
Publication details: London: Routedge 2004
Availability: Items available for loan: KEIC (1)Call number: 302.23 RAY.

214.
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An introduction to political communication by Brian McNair by Series: Communication and society
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Routledge 2003
Availability: Items available for loan: KEIC (1)Call number: 324.73 MCN.

215.
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The media student's book by Gill Branston and Roy Stafford by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Oxon: Routledge 2006
Availability: Items available for loan: KEIC (1)Call number: 302.23 BRA.

216.
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Social communication in advertising consumption in the mediated marketplace by William Leiss, Stephen Kline, Sut Jhally and Jacqueline Botterill
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2005
Availability: Items available for loan: KEIC (1)Call number: 659.1042 SOC.

217.
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Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the internet and commercial online systems by Daniel S. Janal by
Material type: Text Text
Language: English
Publication details: New York: Van Nostrand Reinhold 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8020202 JAN.

218.
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Consumer and industrial buying behaviour by
Material type: Text Text
Publication details: New York: Elsevier North Holland Inc., 1977
Availability: Items available for loan: KEIC (1)Call number: 658.834 CON.

219.
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Positioning : the battle for your mind by Al Ries and Jack Trout by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Warner Books Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.131 RIE. Not available: KEIC: Lost (1).

220.
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Adventures of an advertising woman by Jane Mass by
Material type: Text Text
Language: English
Publication details: New York: Fawcett Crest 1986
Availability: Items available for loan: KEIC (1)Call number: 659.1092 MAA.

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