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201.
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Knowledge-based marketing : the twenty-first century competitive edge by Ian Chaston by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8 CHA.

202.
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Retail selling : how to achieve maximum retail sales by Peter Fleming by
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2004
Availability: Items available for loan: KEIC (1)Call number: 658.87 FLE.

203.
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Start and run an event planning business by Cindy Lemaire and Mardi Foster-Walker by Series: Entrepreneurship series
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2006
Availability: Items available for loan: KEIC (1)Call number: 658.456 LEM.

204.
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Consumer behaviour in Indian perspective by Suja R. Nair by
Material type: Text Text
Language: English
Publication details: Mumbai: Himalaya Publishing House 2005
Availability: Items available for loan: KEIC (1)Call number: 658.8342 NAI.

205.
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Role of cyber marketing in influencing consumer buying behaviour by A. M. Sakkthival and Bishnupriya Mishra by
Material type: Text Text
Language: English
Publication details: New Delhi: Mahamaya Publishing House 2005
Availability: Items available for loan: KEIC (1)Call number: 658.8 SAK.

206.
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Marketing research: text and cases by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Delhi: All India Traveller Bookseller, 1989
Availability: Items available for loan: KEIC (4)Call number: 658.83 BOY, ... Not available: KEIC: Lost (1).

207.
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Fourth eye : excellence through creativity by Pradip N. Khandwalla by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Wheeler Publishing 1995
Availability: Items available for loan: KEIC (1)Call number: 658.314 KHA.

208.
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ISO 9000 concepts, methods and implication by Tapan P. Bagchi by
Material type: Text Text
Language: English
Publication details: Allahabad: Wheeler Publishing 1993
Availability: Items available for loan: KEIC (1)Call number: 658.51 BAG.

209.
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New product development by Mukesh Chaturvedi by
Material type: Text Text
Language: English
Publication details: New Delhi: Wheeler Publishing 1997
Availability: Items available for loan: KEIC (1)Call number: 658.575 CHA.

210.
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Crisis marketing : when bad things happen to good companies by Joe Marconi by
Material type: Text Text
Language: English
Publication details: New Delhi: Affiliated East-West Press Pvt. Ltd. 1992
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

211.
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Dharana darshan : yogic, tantric and Upnishadic practices of concentration and visualization by Sawami Niranjanananda Saraswati by
Material type: Text Text
Language: English
Publication details: Bihar: Yoga Publications Trust 2006
Availability: Items available for loan: KEIC (1)Call number: 181.4 SAR.

212.
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Tools for corporate transformation by
Material type: Text Text
Publication details: New Delhi: Excel Books, 1999
Availability: Items available for loan: KEIC (1)Call number: 658 TOO.

213.
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Management consulting : a guide to the profession by
Edition: 4th ed.
Material type: Text Text
Publication details: Geneva: International Labour Office, 2002
Availability: Items available for loan: KEIC (1)Call number: 001 MAN.

214.
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Advertising and promotions : an IMC perspective by Kruti Shah and Alan D'Souza by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Co. Ltd 2009
Availability: Items available for loan: KEIC (6)Call number: 659.1 SHA, ...

215.
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Advertising and promotion : an integrated marketing communications perspective by George E. Belch, Michael A. Belch and Keyoor Purani by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2012
Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ...

216.
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Media planning and buying : principles and practice in the Indian context by Arpita Menon by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (2)Call number: 659.111 MEN, ...

217.
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Basic business communication : skills for empowering the internet generation by Raymond V. Lesikar and Marie E. Flatley by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 651.74 LES, ...

218.
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Marketing research by G. C. Beri by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Comapny Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.83 BER.

219.
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Managerial accounting : creating value in a dynamic business environment by Ronald W. Hilton, G. Ramesh and Jayadev M. by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.1511 HIL.

220.
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The dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency by Kotaro Sugiyama and Tim Andree by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 SUG.

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