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221.
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Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw Hill 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 ZEI.

222.
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Internet business model and strategies : text and cases by Allan Afuah and Christopher L. Tucci by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Publishing Co. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 AFU.

223.
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New business ventures and the entrepreneur by Howard H. Stevenson, Michael J. Roberts, Harold Irving Grousbeck and Amar V. Bhide
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw-Hill Companies Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.11 NEW.

224.
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Advertising by Roderick White by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: London: McGraw Hill Publishing Company 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 WHI.

225.
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Broadcast news handbook : writing, reporting, and producing by C. A. Tuggle, Forrest Carr and Suzanne Huffman by Series: The McGraw Hill series in mass communication
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Higher Companies, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 070.195 TUG.

226.
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Intercultural communication in the global workplace by Linda Beamer and Iris Varner by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Irwin Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.4 BEA.

227.
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Organizational behaviour by Fred Luthans by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4 LUT. Not available: KEIC: Checked out (1).

228.
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Financial statement analysis and security valuation by Stephen H. Penman by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 332.632042 PEN.

229.
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Marketing management : text and cases by Rajiv Lal, John A. Quelch and V. Kasturi Rangan by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 LAL.

230.
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New products management by Merle Crawford and Anthony Di Benedetto by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies 2006
Availability: Items available for loan: KEIC (1)Call number: 658.575 CRA.

231.
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Organizational behaviour by Fred Luthans by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4 LUT.

232.
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Human communication by Judy C. Pearson, Paul E. Nelson, Scott Titswoth and Lyn Harter
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Tata McGraw-Hill Companies, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 302.2 HUM.

233.
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The brand mindset : how companies like Starbucks. Whirlpool, and Hallmark Became genuine brands and other secrets of branding success by Duane E. Knapp by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2000
Availability: Items available for loan: KEIC (1)Call number: 658.827 KNA.

234.
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The magnet effect by Jesse Berst by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 BER.

235.
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Strategic database marketing : the masterplan for starting and managing a profitable, customer based marketing program by Arthur M. Hughes by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Higher Companies, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG.

236.
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Net slaves true tales of working the web by Bill Lessard and Steve Baldwin by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2000
Availability: Items available for loan: KEIC (1)Call number: 331.114 LES.

237.
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Loyalty.com : customer relationship management in the new era of internet marketing by Frederick Newell by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 NEW.

238.
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The handbook of online marketing research by Joshua Grossinckle and Oliver Raskin by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 GRO.

239.
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The e-marketplace : strategies for success in B2B ecommerce by Warren D. Raisch by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 RAI.

240.
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Secrets of customer relationship management : it's all about how you make them feel by James G. Barnes by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAR.

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