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221.	Image from Amazon.com	The wall street journal on marketing by Ronald Alsop and Bill Abrams by Alsop, Ronald Abrams, Bill Material type: Text Language: English Publication details: New York: New American Library 1989 Availability: Items available for loan: KEIC (1)Call number: 658.8 ALS. Place hold Save to lists Add to cart (remove)
222.		Guerrilla marketing weapons : 100 affordable marketing methods for maximizing profits from your small business by Jay Conrad Levinson by Levinson, Jay Conrad Material type: Text Language: English Publication details: New York: Penguin Books USA Inc., 1990 Availability: Items available for loan: KEIC (2)Call number: 658.8 LEV, ... Place hold Save to lists Add to cart (remove)
223.	Image from Amazon.com	Maximarketing: the new direction in advertising, promotion, and marketing strategy by Stan Rapp and Thomas L. Collins by Rapp, Stan Collins, Thomas L Edition: 1st ed. Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1989 Availability: Items available for loan: KEIC (2)Call number: 658.8 COL, ... Place hold Save to lists Add to cart (remove)
224.	Image from Amazon.com	The great marketing turnaround : the age of the individual and how to profit from it by Stan Rapp and Tom Collins by Rapp, Stan Collins, Tom Edition: 1st ed. Material type: Text Language: English Publication details: New York: Penguin Books USA Inc. 1992 Availability: Items available for loan: KEIC (1)Call number: 658.8 RAP. Place hold Save to lists Add to cart (remove)
225.	Image from Amazon.com	What's the big idea ? by George Lois with Bill Pitts by Lois, George Pitts, Bill Material type: Text Language: English Publication details: Middlesex: Penguin Books Ltd. 1993 Availability: Items available for loan: KEIC (1)Call number: 659.1 LOI. Place hold Save to lists Add to cart (remove)
226.	Image from Amazon.com	The making of modern advertising by Daniel Pope by Pope, Daniel Material type: Text Language: English Publication details: New York: Basic Books, Inc. 1983 Availability: Items available for loan: KEIC (1)Call number: 659 POP. Place hold Save to lists Add to cart (remove)
227.	Image from Amazon.com	An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium by Andrew Ingram and Mark Barber by Ingram, Andrew Barber, Mark Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons Inc. 2005 Availability: Items available for loan: KEIC (1)Call number: 659.14209421 ING. Place hold Save to lists Add to cart (remove)
228.	Image from Amazon.com	Can we do that?! : outrageous PR stunts that work? by Peter Shankman by Shankman, Peter Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 659.2 SHA. Place hold Save to lists Add to cart (remove)
229.	Image from Amazon.com	Space race : an inside view of the future of communications planning by Jim Taylor by Taylor, Jim Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Lit. 2005 Availability: Items available for loan: KEIC (1)Call number: 659.2 TAY. Place hold Save to lists Add to cart (remove)
230.	Image from Amazon.com	Creative leaps : 10 lessons in effective advertising inspired at Saatchi and Saatchi (with CD) by Michael Newman by Newman, Michael Material type: Text Language: English Publication details: New York:: John Wiley and Sons, Inc. 2003 Availability: Items available for loan: KEIC (1)Call number: 659.1 NEW. Not available: KEIC: Lost (1). Place hold Save to lists Add to cart (remove)
231.	Image from Amazon.com	Magic numbers for consumer marketing : key measures to evaluate marketing success by John Davis by Davis, John Material type: Text Language: English Publication details: Singapore: John Wiley and Sons 2005 Availability: Items available for loan: KEIC (1)Call number: 658.822 DAV . Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
232.	Image from Amazon.com	Welcome to the creative age : bananas, business and the death of marketing by Mark Earls by Earls, Mark Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 658.8 EAR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
233.	Image from Amazon.com	Complete guide to internet publicity : creating and launching successful online campaigns by Steve O'keefe by O'keefe, Steve Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 659.02854678 OKE. Place hold Save to lists Add to cart (remove)
234.	Image from Amazon.com	All consumers are not created equal : the differential marketing strategy for brand loyalty and profits by Garth Hallberg foreword David Ogilvy by Hallberg, Garth Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1995 Availability: Items available for loan: KEIC (2)Call number: 658.84 HAL, ... Place hold Save to lists Add to cart (remove)
235.	Image from Amazon.com	Master minding the store : advertising, sales promotion and the new marketing reality by Donald Ziccardi and David Moin by Ziccardi, Donald Moin, David Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.87 ZIC. Place hold Save to lists Add to cart (remove)
236.	Image from Amazon.com	Disruption : overturning conventions and shakingup the marketplace by Jeam-Marie Dru by Dru, Jean-Marie Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1996 Availability: Items available for loan: KEIC (3)Call number: 659.1 DRU, ... Place hold Save to lists Add to cart (remove)
237.	Image from Amazon.com	An autobiography by David Ogilvy by Ogilvy, David Edition: Rev. ed. Material type: Text Language: English Publication details: New York:: John Wiley and Sons, Ltd. 1997 Availability: Items available for loan: KEIC (1)Call number: 659.1092 OGI. Not available: KEIC: Lost (1). Place hold Save to lists Add to cart (remove)
238.		Marketing on the internet : multimedia strategies for the World Wide Web by Jill H. Ellsworth by Ellsworth, Jill H Material type: Text Language: English Publication details: New York: John Wiley and Sons 1996 Availability: Items available for loan: KEIC (1)Call number: 658.84 ELL. Place hold Save to lists Add to cart (remove)
239.	Image from Amazon.com	Truth, lies, and advertising: the art of account planning by Jon Steel by Steel, Jon Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 659.111, STE. Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
240.	Image from Amazon.com	And now a few laughs from our sponsor : the best of fifty years of radio commercial (with CD) by Larry Oakner by Oakner, Larry Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 659.1420973 OAK. Place hold Save to lists Add to cart (remove)