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241.
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E learning : strategies for delivering knowledge in the digital age by Marc J. Rosenberg by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 371.3342 ROS.

242.
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Brand war fare : 10 rules for building the killer brand by David F. D'alessandro by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 DAL.

243.
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The customer loyalty solution : what works and what doesn't in customer loyalty programs by Arthur Middleton Hughes by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2003
Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG.

244.
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The hero and the outlaw : building extraordinary brands through the power of archetypes by Margaret Mark and Carol S. Pearson by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.82721 MAR. Not available: KEIC: Checked out (1).

245.
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E business intelligence : turning information into knowledge into profit by Bernard Liautaud and Mark Hammond by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.47 LIA.

246.
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E-strategy pure and simple : connecting your internet strategy to your business strategy by Michel Robert and Bernard Racine by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 ROB.

247.
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Strategic marketing management by Mark E. Parry by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2001
Availability: Items available for loan: KEIC (2)Call number: 658.8 PAR, ...

248.
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The six sigma way team fieldbook : an implementation guide for project improvement teams by Peter S. Pande, Robert P. Neuman and Roland R. Cavanagh by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.3124 PAN.

249.
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ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies by Banwari Mittal and Jagdish N. Sheth. by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2001
Availability: Items available for loan: KEIC (1)Call number: 658.812 MIT.

250.
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Evolution not revolution : aligning technology with corporate strategy to increase market value by John R. Logan by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4012 LOG.

251.
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The one-day marketing plan : organizing and completing a plan that works by Roman G. Hiebing and Scott W. Cooper by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2003
Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE.

252.
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IMC the next generation : five steps for delivering value and measuring returns using marketing communication by Don Schultz and Heidi Schultz by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2003
Availability: Items available for loan: KEIC (3)Call number: 658.8 SCH, ... Not available: KEIC: Checked out (1).

253.
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Advertising media A to Z : the definitive resource for media planning, buying, and research by Jim Surmanek by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2003
Availability: Items available for loan: KEIC (1)Call number: 659.103 SUR.

254.
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The manager's guide to distribution channels by Linda Gorchels, Chuck West and Edward Marien by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 658.87 GOR.

255.
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Strategic supply chain management : the five disciplines for top performance by Shoshanah Cohen and Joseph Roussel by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Professional 2004
Availability: Items available for loan: KEIC (1)Call number: 658.7 COH.

256.
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Winning the profit game : smarter price , smarter branding by Robert G. Doctors, Michael R. Reopel, Jeanne-Mey Sun and Stephen M. Tanny
Material type: Text Text
Language: English
Publication details: New York: The McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 WIN.

257.
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Opt-in marketing : increase sales exponentionally with consenual marketing by Ernan Roman and Scott Hornstein. by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.872 ROM.

258.
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Madison and Vine : why the entertainment and advertising industries must converge to survive by Scott Donaton by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 659.10973 DON.

259.
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Leader shock ... and how to triumph over it : eight revolutionary rules for becoming a powerful and exhilarated leader by Greg Hicks by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4092 HIC.

260.
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Tough management : the 7 ways to make tough decisions easier, deliver the numbers, and grow business in good times and bad by Chuck Martin by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2005
Availability: Items available for loan: KEIC (1)Call number: 658 MAR.

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