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261.
262.
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Great print advertising : creative approaches, strategies, and tactics by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.132 ANT.

263.
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100 new greatest corporate ads by Fred C. Poppe by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 POP.

264.
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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising by Joseph Jaffe by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.1 JAF.

265.
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Retailing in the (21st) twenty-first century by Chris Thomas and Rick Segel by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.87 THO.

266.
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Cases in consumer behaviour by
Material type: Text Text
Publication details: Chichester: John Wiley and Sons, Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8342 CAS.

267.
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Graphic design basics by Amy E. Arntson by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Australia: Thomson South-Western 2007
Availability: Items available for loan: KEIC (1)Call number: 741.6 ARN.

268.
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Street graphics India by Barry Dawson by
Material type: Text Text
Language: English
Publication details: London: Thames and Hudson Ltd. 2001
Availability: Items available for loan: KEIC (2)Call number: 741.60954 DAW, ...

269.
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Digital graphic design by
Material type: Text Text
Publication details: London: Thames and Hudson Ltd., 2002
Availability: Items available for loan: KEIC (1)Call number: 741.6 DIG.

270.
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Graphic design school : the principles and practices of graphic design by David Dabner by
Material type: Text Text
Language: English
Publication details: London: Thames and Hudson 2005
Availability: Items available for loan: KEIC (1)Call number: 741.6 DAB.

271.
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Visualizing ideas from scribbles to stroryboards by Gregor Krisztian and Nesrin Schlempp-Ulker by
Material type: Text Text
Language: English
Publication details: London: Thames and Hudson Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 659 KRI.

272.
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Creative advertising : ideas and techniques from the world's best campaings by Mario Pricken by
Material type: Text Text
Language: English
Publication details: London: Thames and Hudson Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 PRI.

273.
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Visual creativity : inspirational ideas for advertising, animation and digital design by Mario Pricken by
Material type: Text Text
Language: English
Publication details: London: Thames and Hudson 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 PRI.

274.
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Advertising is dead : long live advertising! by Tom Himpe foreword by Will Collin by
Material type: Text Text
Language: English
Publication details: London: Thames and Hudson Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 TOM.

275.
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Advertising : new techniques for visual seduction by
Material type: Text Text
Publication details: London: Thames and Hudson 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 STO.

276.
Promotion: analysis, creativity, and strategy by William P. Dommermuth by
Material type: Text Text
Language: English
Publication details: California: Wadsworth Inc. 1984
Availability: Items available for loan: KEIC (1)Call number: 658.82 DOM.

277.
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The interplay of influence: mass media and their publics in news by Kathleen Hall Jamieson, Karlyn Kohrs Campbell by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: California: Wadsworth Publishing Company 1988
Availability: Items available for loan: KEIC (1)Call number: 302.234 JAM.

278.
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Mass media research : an introduction by Roger D. Wimmer and Joseph R. Dominick by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: California: Wadsworth Publishing Company 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

279.
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International advertising : communicating across cultures by Barbara Mueller by
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 MUE.

280.
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Mass Media research an introduction by Roger D. Wimmer and Joseph R. Dominick by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Califonia: Wadsworth Publication Company 1997
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

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