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281.	Image from Amazon.com	Strategic advertising management by Larry Percy, John R. Rossiter and Richard Elliott by Percy, Larry Elliott, Richard Rossiter, John R Material type: Text Language: English Publication details: New York: Oxford University Press 2001 Availability: Items available for loan: KEIC (1)Call number: 659.1 PER. Place hold Save to lists Add to cart (remove)
282.	Image from Amazon.com	Direct and interactive marketing by Adrian Sargeant and Douglas C. West by Sargeant, Adrian West, Douglas C Material type: Text Language: English Publication details: New York: Oxford University Press 2001 Availability: Items available for loan: KEIC (1)Call number: 658.84 SAR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
283.	Image from Amazon.com	The discipline of market leaders : choose your customers, narrow your focus, dominate your market by Michael Treacy and Fred Wiersema by Treacy, Treacy Wiersema, Fred Material type: Text Language: English Publication details: New York: Addison Wesley Publishing Company 1995 Availability: Items available for loan: KEIC (1)Call number: 658.8 TRE. Place hold Save to lists Add to cart (remove)
284.	Image from Amazon.com	The handbook of brand management by David Arnold by Arnold, David Material type: Text Language: English Publication details: New york: Addison Wesley publishing company 1998 Availability: Items available for loan: KEIC (2)Call number: 658.827 ARN, ... Place hold Save to lists Add to cart (remove)
285.	Image from Amazon.com	Human development report 2006: beyone sacrcity; power, poverty and the global water crisis by United nations development programe Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2006 Availability: Items available for loan: KEIC (1)Call number: 658.31 HUM. Place hold Save to lists Add to cart (remove)
286.	Image from Amazon.com	Contemporary strategic marketing by Ross Brennan, Paul Baines and Paul Garneau by Brennan, Ross Baines, Paul Garneau, Paul Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2003 Availability: Items available for loan: KEIC (1)Call number: 658.8101 BRE. Place hold Save to lists Add to cart (remove)
287.	Image from Amazon.com	The people's choice : how the voter makes up his mind in a presidential campaign by Paul F. Lazarsfeld, Bernard Berelson and Hazel Gaudet by Lazarsfeld, Paul F Berelson, Bernard Gaudet, Hazel Series: A Columbia paperback, 83 Edition: 3rd ed. Material type: Text Language: English Publication details: New York: Columbia University Press 1968 Availability: Items available for loan: KEIC (1)Call number: 329.00973 LAZ. Place hold Save to lists Add to cart (remove)
288.	Image from Amazon.com	Journalism and new media by John V. Pavlik by Pavlik, John V Material type: Text Language: English Publication details: New York: Columbia University Press 2001 Availability: Items available for loan: KEIC (1)Call number: 070.40285 CHA. Lists: Media Books. Place hold Save to lists Add to cart (remove)
289.	Image from Amazon.com	Viewers like you ? : how public TV failed the people by Laurie Ouellette by Ouellette, Laurie Material type: Text Language: English Publication details: New York: Columbia University Press 2003 Availability: Items available for loan: KEIC (1)Call number: 384.5540973 OUE. Place hold Save to lists Add to cart (remove)
290.	Image from Amazon.com	Audience economics : media institutions and the audience marketplace by Philip M. Napoli by Napoli, Philip M Material type: Text Language: English Publication details: New York: Columbia University Press 2003 Availability: Items available for loan: KEIC (1)Call number: 659.143 NAP. Lists: Media Books. Place hold Save to lists Add to cart (remove)
291.	Image from Amazon.com	DVD authoring with DVD Studio Pro 2.0 by Jeff Warmouth by Warmouth, Jeff Material type: Text Language: English Publication details: New York: Focal 2004 Availability: Items available for loan: KEIC (1)Call number: 006.696 WAR. Place hold Save to lists Add to cart (remove)
292.	Image from Amazon.com	Essentials of marketing by E. Jerome McCarthy by McCarthy, E. Jerome Material type: Text Language: English Publication details: New York: IRWIN Professional Publishing 1979 Availability: Items available for loan: KEIC (1)Call number: 658.8 MCC. Place hold Save to lists Add to cart (remove)
293.	Image from Amazon.com	Marketing research in a marketing environment by William R. Dillon, Thomas J. Maddem and Neil H. Firtle by Dillon, William R Firtle, Neil H Madden, Thoams J Edition: 3rd ed. Material type: Text Language: English Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.83 DIL. Place hold Save to lists Add to cart (remove)
294.	Image from Amazon.com	Qualitative business analysis casebook by Samuel E. Bodily...[et al.] Material type: Text Language: English Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1996 Availability: Items available for loan: KEIC (1)Call number: 658.403 QUA. Place hold Save to lists Add to cart (remove)
295.	Image from Amazon.com	IMC using advertising and promotion to build brands by Tom Duncan by Duncan, Tom Series: The McGraw-Hill/Irwin series in marketing Edition: 1st ed. Material type: Text Language: English Publication details: New York: McGraw Hill Higher Education 2002 Availability: Items available for loan: KEIC (1)Call number: 658.827 DUN. Place hold Save to lists Add to cart (remove)
296.	Image from Amazon.com	Living supply chains : how to mobilizine the enterprise around delivering what your cutomers want by John Gattorna by Gattorna, John Material type: Text Language: English Publication details: New York : Financial Times 2006 Availability: Items available for loan: KEIC (1)Call number: 658.7 GAT. Place hold Save to lists Add to cart (remove)
297.	Image from Amazon.com	Rule #1 : the simple strategy for successful investing in only 15 minuts a week ! by Phil Town by Town, Phil Material type: Text Language: English Publication details: New York: Crown Publications 2006 Availability: Items available for loan: KEIC (1)Call number: 382 TOW. Place hold Save to lists Add to cart (remove)
298.	Image from Amazon.com	The new how to advertise by Kenneth Roman and Jane Maas by Roman, Kenneth Maas, Jane Material type: Text Language: English Publication details: New York: St. Marti's Press 1992 Availability: Items available for loan: KEIC (2)Call number: 659.1 ROM, ... Place hold Save to lists Add to cart (remove)
299.	Image from Amazon.com	Working with words: a concise handbook for media writers and editors by Brian S. Brooks and James L. Pinson by Brooks, Brian S Pinson, James L Edition: 2nd ed. Material type: Text Language: English Publication details: New York: St. Martin's Press, Inc 1993 Availability: Items available for loan: KEIC (1)Call number: 808.066 BRO. Place hold Save to lists Add to cart (remove)
300.	Image from Amazon.com	Up the agency : the funny business of advertising by Peter Mayle by Mayle, Peter Material type: Text Language: English Publication details: New York: St. Martin's Press 1990 Availability: Items available for loan: KEIC (1)Call number: 659.11 MAY. Place hold Save to lists Add to cart (remove)