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301.
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Pictorial metaphor in advertising by Charles Forceville by
Material type: Text Text
Language: English
Publication details: London: Routledge 1996
Availability: Items available for loan: KEIC (1)Call number: 659.104 FOR.

302.
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Media, gender, and identity : an introduction by David Gauntlett by
Material type: Text Text
Language: English
Publication details: London: Routledge 2002
Availability: Items available for loan: KEIC (1)Call number: 305.3 GAU.
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303.
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Consumer value : a framework for analysis and research by
Material type: Text Text
Publication details: London: Routledge 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8342 CON.

304.
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Digital mcluhan : a guide to the information millennium by Paul Levinson by
Material type: Text Text
Language: English
Publication details: London: Routledge 1999
Availability: Items available for loan: KEIC (1)Call number: 302.23 LEV.

305.
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Business communication by Peter Hartley and Clive G Bruckmann by
Material type: Text Text
Language: English
Publication details: London: Routledge 2002
Availability: Items available for loan: KEIC (1)Call number: 658.45 HAR.

306.
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Consumer behaviour analysis : the behavioural basis of consumer choice : Vol. 1 by Series: Critical perspectives on business and management
Material type: Text Text
Publication details: London: Routledge, 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8342 CON.

307.
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Consumer behaviour analysis : the behavioural economics of consumption : Vol. 2 by Series: Critical perspectives on business and management
Material type: Text Text
Publication details: London: Routledge, 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8342 CON.

308.
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Consumer behaviour analysis : marketing a behavioural perspective : Vol. 3 by Series: Critical perspectives on business and management
Material type: Text Text
Publication details: London: Routledge, 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8342 CON.

309.
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The public relations handbook by Alison Theaker by Series: Media practice
Material type: Text Text
Language: English
Publication details: London: Routledge 2001
Availability: Items available for loan: KEIC (1)Call number: 659.2 THE.

310.
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Retail product management : buying and merchandising by Rosemary Varley by
Material type: Text Text
Language: English
Publication details: London: Routledge 2000
Availability: Not available: KEIC: Checked out (1).

311.
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Marketing and feminism : current issues and research by Series: Routledge Interpretive Marketing Reseach
Material type: Text Text
Publication details: London: Routledge 2000
Availability: Items available for loan: KEIC (1)Call number: 658.834082 MAR.

312.
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Women and radio : airing differences by
Material type: Text Text
Publication details: London: Routledge, 2000
Availability: Items available for loan: KEIC (1)Call number: 384.54082 WOM.

313.
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Qualitative research methods in public relations and marketing communications by Christine Daymon and Immy Holloway by
Material type: Text Text
Language: English
Publication details: London: Routledge 2003
Availability: Not available: KEIC: Checked out (1).

314.
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A handbook of media and communication research : qualitative and quantitative methodologies by
Material type: Text Text
Publication details: London: Routledge, 2002
Availability: Items available for loan: KEIC (1)Call number: 302.23 HAN.

315.
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Cinema studies : the key concepts by Susan Hyward by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Routledge 2000
Availability: Items available for loan: KEIC (1)Call number: 778.07 HAY.

316.
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Public relations cases : international perspectives by
Material type: Text Text
Publication details: London: Routledge, 2002
Availability: Items available for loan: KEIC (1)Call number: 659.2 PUB.

317.
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The discourse of advertising by Guy Cook by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Routledge 2001
Availability: Items available for loan: KEIC (1)Call number: 659.1014 COO.

318.
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Children, technology and culture : the impacts of technologies in children's everyday lives by
Material type: Text Text
Publication details: London: Routledge, 2001
Availability: Items available for loan: KEIC (1)Call number: 305.231 CHI.
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319.
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The routledge companion to semiotics and linguistics by
Material type: Text Text
Publication details: London: Routledge, 2001
Availability: Items available for loan: KEIC (1)Call number: 401 ROU.

320.
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The advertising handbook by Sean Brierley by Series: Media practice
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Routledge 2002
Availability: Items available for loan: KEIC (1)Call number: 659.01 BRI.

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