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321.
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The business of media : corporate media and the public interest by David Croteau and William Hoynes by
Material type: Text Text
Language: English
Publication details: New Delhi: Pine Forge Press: Sage Publications India Pvt. Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 302.230973 COR.

322.
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Making growth happen : learning from successful first-generation entrepreneurs by S. J. Phansalkar by
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 1999
Availability: Items available for loan: KEIC (1)Call number: 658.4210954 PHA.

323.
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Small business and industry : a handbook for entrepreneurs by J. C. Verma and Gurpal Singh by
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2002
Availability: Items available for loan: KEIC (1)Call number: 658.0220954 VER.

324.
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Corporate communications : a 21st century primer by Joseph Fernandez by
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2004
Availability: Items available for loan: KEIC (1)Call number: 659 FER.
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325.
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Microsoft CRM for dummies by Joel Scott and Michael DeLisa by Series: For dummies
Material type: Text Text
Language: English
Publication details: Hoboken, NJ: Wiley Publishing Inc 2003
Availability: Items available for loan: KEIC (1)Call number: 658.812 SCO.

326.
Doing business in India : street-smart entrepreneurs in an imperfect marketplace by V. Padmanand and P. C. Jain by
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2000
Availability: Items available for loan: KEIC (1)Call number: 380.10954 PAD.

327.
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What customers really want : how to bridge the gap between what your organization offers and what your clients crave by Scott McKain by
Material type: Text Text
Language: English
Publication details: Nashville: Thomas Nelson Publishers 2005
Availability: Items available for loan: KEIC (1)Call number: 658.812 MCK.

328.
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Product placement in Hollywood films : a history by Kerry Segrave by
Material type: Text Text
Language: English
Publication details: North Carolina: McFarland and Company 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 SEG .

329.
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From .com to .profit : inventing business models that deliver value and profit by Nick Earle and Peter Keen by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 658.4035 EAR.

330.
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The global market : developing a strategy to manage cross borders by Series: The Jossey-Bass business and management series
Edition: 1st ed.
Material type: Text Text
Publication details: San Francisco: Jossey Bass, 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84 QUA.

331.
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Unleashing the power of PR : a contrarian's guide to marketing and communication by Mark Weiner by Series: Jossey-Bass business and management series
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2007
Availability: Items available for loan: KEIC (1)Call number: 659.2 WEI.

332.
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How to succeed as a lifestyle entrepreneur : running a business without letting it run your life by Gary Schine by
Material type: Text Text
Language: English
Publication details: Chicago: Dearborn Financial Publishing 2003
Availability: Items available for loan: KEIC (1)Call number: 658.141 SCH.

333.
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Marketing masters secrects of America's best companies by Gene Walden and Edmund O. Lawler by
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Publishers Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8 WAL.

334.
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Ethnography in organizations Helen B. Schwartzman by Series: Qualitative research methods series : 27
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (2)Call number: 302.35 SCH, ...

335.
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Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research by William O. Bearden, Richard G. Netemeyer and Mary F. Mobley by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.83 BEA.

336.
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Business communication today by Sushil Bahl by
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 1996
Availability: Items available for loan: KEIC (3)Call number: 658.45 BHA, ...

337.
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World class business : a guide to the 100 most powerful global corporations by Philip Mattera by
Material type: Text Text
Language: English
Publication details: New York: Henry Holt and Co. Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 338.88025 MAT.

338.
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Web wisdom : how to evaluate and create information quality on the web by Janet E. Alexander and Marsha Ann Tate by
Material type: Text Text
Language: English
Publication details: New Jersey: Lawrence Erlbaum Associates, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 005.72 ALE.

339.
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Electronic media criticism : applied perspectives by Peter B. Orlik by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Lawrence Erlbaum Associates 2002
Availability: Items available for loan: KEIC (1)Call number: 302.237 ORL.

340.
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The death of a thousand cuts : corporate campaigns and the attack on the corporation by Jarol B. Manheim by
Material type: Text Text
Language: English
Publication details: New Jersy: Lawrence Erlbaum Associates 2000
Availability: Items available for loan: KEIC (1)Call number: 659.2 MAN.

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