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341.	Image from Amazon.com	Brand leadership by David A. Aaker and Erich Joachimsthaler by Aaker, David A Joachimsthaler, Erich Edition: 1st ed. Material type: Text Language: English Publication details: London: The Free Press Simon and Schuster UK Ltd 2000 Availability: Items available for loan: KEIC (2)Call number: 658.827 AAK, ... Place hold Save to lists Add to cart (remove)
342.	Image from Amazon.com	Brand sense: Build powerful brands through touch, taste, smell, sight, and sound by Lindstrom, Martin Material type: Text Language: English Publication details: New York: Free Pressa 2005 Availability: Items available for loan: KEIC (3)Call number: 658.827 LIN, ... Not available: KEIC: Lost (1). Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
343.	Image from Amazon.com	Media studies : a reader by Marris, Paul (ed.) Thornham, Sue (ed.) Edition: 2nd ed. Material type: Text Publication details: Edinburgh: Edinburgh University Press Ltd., 2005 Availability: Items available for loan: KEIC (1)Call number: 302.23 MED. Place hold Save to lists Add to cart (remove)
344.	Image from Amazon.com	Great advertising campaigns : how they achieve both creative and business objectives by Nicholas Ind by Ind, Nicholas Material type: Text Language: English Publication details: London: Kogan Page Limited 1993 Availability: Items available for loan: KEIC (1)Call number: 659.113 IND. Place hold Save to lists Add to cart (remove)
345.	Image from Amazon.com	Marketing insights and outrages by Drayton Bird by Bird, Drayton Material type: Text Language: English Publication details: London: Kogan Page 2000 Availability: Items available for loan: KEIC (1)Call number: 658 BIR. Place hold Save to lists Add to cart (remove)
346.	Image from Amazon.com	The handbook of European advertising : media planning, marketing analysis and country-by-country profile by Roger Bennett by Bennett, Roger Material type: Text Language: English Publication details: London: Kogan Page Limited 1993 Availability: Items available for loan: KEIC (1)Call number: 659.1094 BEN. Place hold Save to lists Add to cart (remove)
347.	Image from Amazon.com	Understanding brands by ten people who do by Cowley, Don (ed.) Material type: Text Publication details: London: Kogan Page Limited 1996 Availability: Items available for loan: KEIC (1)Call number: 658.827 UND. Place hold Save to lists Add to cart (remove)
348.	Image from Amazon.com	Branding by Geoffrey Randall by Randall, Geoffrey Series: Marketing in action series Material type: Text Language: English Publication details: London: Kogan Page Limited 1997 Availability: Items available for loan: KEIC (1)Call number: 658.827 RAN. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
349.	Image from Amazon.com	Marketing communication : an integrated approach by P. R. Smith by Smith, P. R Edition: 2nd ed. Material type: Text Language: English Publication details: London: Kogan Page Limited 1998 Availability: Items available for loan: KEIC (1)Call number: 658.802 SMI. Place hold Save to lists Add to cart (remove)
350.	Image from Amazon.com	Advertising and the mind of the consumer : what works, what doesn't and why by Max Sutherland and Alice K. Sylvester by Sutherland, Max Sylvester, Alice K Edition: 2nd ed. Material type: Text Language: English Publication details: London: Kogan Page Limited 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 SUT. Place hold Save to lists Add to cart (remove)
351.	Image from Amazon.com	Marketing professional services : practical approaches to practice development by Patrick Forsyth by Forsyth, Patrick Edition: 2nd ed. Material type: Text Language: English Publication details: London: Kogan Page Limited 1999 Availability: Items available for loan: KEIC (1)Call number: 658.8 FOR. Place hold Save to lists Add to cart (remove)
352.	Image from Amazon.com	Advertising on the internet : how to get your message across on the world wide web by Steven Armstrong by Armstrong, Steven Edition: 2nd ed. Material type: Text Language: English Publication details: London: Kogan Page Limited 2001 Availability: Items available for loan: KEIC (1)Call number: 659.13 ARM. Place hold Save to lists Add to cart (remove)
353.	Image from Amazon.com	Marketing insights and outrages by Drayton Bird by Bird, Drayton Material type: Text Language: English Publication details: London: Penguin Books Ltd. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.8 BIR. Place hold Save to lists Add to cart (remove)
354.	Image from Amazon.com	Marketing on a tight budget : an action guide to low cost business growth by Forsyth Patrick by Patrick, Forsyth Material type: Text Language: English Publication details: London: Kogan Page Limited 2000 Availability: Items available for loan: KEIC (1)Call number: 658.8 FOR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
355.	Image from Amazon.com	Brand new brand thinking : brought to life by 11 experts who do by Baskin, Merry (ed.) Earls, Mark (ed.) Material type: Text Publication details: London: Kogan Page Limited, 2002 Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA. Place hold Save to lists Add to cart (remove)
356.	Image from Amazon.com	The brand management checklist : proven tools and techniques for creating winning brads (with CD) by Brad Vanauken by Vanauken, Brad Material type: Text Language: English Publication details: London: Kogan Page Limited 2002 Availability: Items available for loan: KEIC (2)Call number: 658.827 VAN, ... Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
357.	Image from Amazon.com	How to advertise : what works, what doesn't - and why by Kenneth Roman; Jane Maas and Martin Nisenholtz by Roman, Kenneth Maas, Jane Nisenholtz, Martin Edition: 3rd ed. Material type: Text Language: English Publication details: New York: St. Marti's Press 2003 Availability: Items available for loan: KEIC (1)Call number: 659.1 ROM. Place hold Save to lists Add to cart (remove)
358.	Image from Amazon.com	Brand child : remarkable insights into the minds of today's global kids and their relationships with brands by Martin Lindstrom by Lindstrom, Martin Material type: Text Language: English Publication details: London: Kogan Page Ltd. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.834083 LIN. Place hold Save to lists Add to cart (remove)
359.	Image from Amazon.com	International marketing : strategy planning, market entry and implementation by Roger Bennett and Jim Blythe by Bennett, Roger Blythe, Jim Edition: 3rd ed. Material type: Text Language: English Publication details: London: Kogan Page Limited 2005 Availability: Items available for loan: KEIC (1)Call number: 658.848 BEN. Place hold Save to lists Add to cart (remove)
360.	Image from Amazon.com	The marketing plan workbook by John Westwood by Westwood, John Series: The Sunday times business enterprise guide Material type: Text Language: English Publication details: London: Kogan Page Limited 2005 Availability: Items available for loan: KEIC (1)Call number: 658.802 WES. Place hold Save to lists Add to cart (remove)