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341.
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Marketing research by G. C. Beri by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Comapny Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.83 BER.

342.
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IT infrastructure and its management by Phalguni Gupta, Surya Prakash and Umarani Jayaraman by
Material type: Text Text
Language: English
Publication details: New Delhi;India: Tata McGraw-Hill Education 2011
Availability: Items available for loan: KEIC (1)Call number: 658.4038 GUP.

343.
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Services marketing: text and cases by Rajendra Nargundkar by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: TATA McGraw-Hill Education (India) Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.804 NAR.

344.
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Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler And Ajay Pandit
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2012
Availability: Items available for loan: KEIC (2)Call number: 658.8 SER, ...

345.
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Managerial economics : concepts and cases by V. L Mote, Samuel Paul and G. S. Gupta by
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education Pvt. Ltd 2016
Availability: Items available for loan: KEIC (1)Call number: 338.5 MOT.

346.
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Marketing management : text and cases by K. S. Chandrasekar by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Macgraw Hill Education Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 CHA.

347.
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Media talk : conversation analysis and the stuy of broadcasting by Ian Hutchby by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill 2010
Availability: Items available for loan: KEIC (1)Call number: 302.234 HUT.

348.
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International dimensions of management : managing in a diverse and dynamic global environment by Arvind V. Phatak, Rabi S. Bhagat and Roger J. Kashlak by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Comapnies 2009
Availability: Items available for loan: KEIC (1)Call number: 658.049 PHA.

349.
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Corporate communication by Paul A. Argenti by Series: American political challenges
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc 2009
Availability: Items available for loan: KEIC (1)Call number: 658.45 ARG.

350.
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Strategic management : planning for domestic and global competition by John A. Pearce and Richard B. Robinson by
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Education 2013
Availability: Items available for loan: KEIC (1)Call number: 658.4012 PEA.

351.
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The dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency by Kotaro Sugiyama and Tim Andree by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 SUG.

352.
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Cases in financial management by I. M. Pandey and Ramesh Bhat by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: TATA McGraw-Hill Education (India) Private Limited 2015
Availability: Not available: KEIC: Checked out (1).

353.
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The product manager's desk reference by Steven Haines by
Material type: Text Text
Language: English
Publication details: New York: Mc Graw Hill 2009
Availability: Items available for loan: KEIC (1)Call number: 658.404 HAI.

354.
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Social entrepreneurship for the 21st century : innovation across the nonprofit, private, and public sectors Georgia Levenson Keohane by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2013
Availability: Items available for loan: KEIC (1)Call number: 658.408 KEO.

355.
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Integrated marketing communications by Hans Ouwersloot and Tom Duncan by
Material type: Text Text
Language: English
Publication details: London: McGraw- Hill Education 2008
Availability: Items available for loan: KEIC (1)Call number: 658.802 OUW.

356.
Barbarians at the gate : the fall of RJR Nabisco by Bryan Burrough and John Helyar by
Material type: Text Text
Language: English
Publication details: London: Random House 2004
Availability: Items available for loan: KEIC (1)Call number: 338.8366400973 BUR.

357.
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Entertainment marketing and communication : selling branded performance, people, and places by Shay Sayre by
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education 2008
Availability: Items available for loan: KEIC (1)Call number: 790.2 SAY .

358.
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Management communication : a case-analysis approach by James S. O'Rourke by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Boston: Prentice Hall 2011
Availability: Items available for loan: KEIC (1)Call number: 658.45 ORO.

359.
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Supply chain management : strategy, planning, and operation by Sunil Chopra and Peter Meindl, Dharam Vir Kalra by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc 2013
Availability: Items available for loan: KEIC (7)Call number: 658.7 CHO, ...

360.
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Ethical theory and business by
Edition: 8th ed.
Material type: Text Text
Publication details: New Jersey: Pearson Education 2008
Availability: Items available for loan: KEIC (1)Call number: 174.4 ETH.

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