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361.
The copywriter's toolkit : the complete guide to strategic advertising copy by Margo Berman by
  • Berman, Margo
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2012
Availability: Items available for loan: KEIC (1)Call number: 659.132 BER.

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362.
Global communication : theories, stakeholders and trends by Thomas L. Mcphail by
  • Mcphail, Thomas L
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 302.2 MCP.

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363.
Economics and history : surveys in cliometrics by
  • Greasley, David (ed.)
  • Oxley, Les (ed.)
Material type: Text Text
Publication details: West Sussex: John Wiley and Sons Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 330.015195 ECO.

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364.
The vibe : the marketing handbook for every product, service and industry by Gary Bertwistle by
  • Bertwistle, Gary
Material type: Text Text
Language: English
Publication details: Milton Qld: John Wiley and Sons Australia Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.827 BER.

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365.
Never mind the sizzle...where's the sausage? : branding based on substance not spin by David J. Taylor by
  • Taylor, David J
Material type: Text Text
Language: English
Publication details: Chicheser: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (4)Call number: 658.827 TAY, ...

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366.
So you want to be an entrepreneur ? by Jon Gillespie-Brown by
  • Gillespie-Brown, Jon
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons 2008
Availability: Items available for loan: KEIC (1)Call number: 338.04 GIL.

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367.
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Future and me by Yuwa Hedrick-Wong by
  • Hedrick-Wong, Yuwa
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HED.

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368.
Building the data warehouse by William H. Inmon by
  • Inmon, William H
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 005.74198 INM.

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369.
Corporate social responsibility : doing the most good for your company and your cause by Philip Kotler and Nancy Lee by
  • Kotler, Philip
  • Lee, Nancy
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2005
Availability: Items available for loan: KEIC (1)Call number: 658.408 KOT.

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370.
Business model generation : a handbook for visinaries, game changers, and challengers by Alexander Osterwalder and Yves Pigneur by
  • Osterwalder, Alexander
  • Pigneur, Yves
Material type: Text Text
Language: English
Publication details: New Jersey: JOhn Wiley and Sons 2010
Availability: Items available for loan: KEIC (1)Call number: 658.4012 OST.

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371.
Data mining techniques : for marketing, sales, and customer support by Gordon S. Linoff and Michael J. A. Berry by
  • Linoff, Gordon S
  • Berry, Michael J. A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.802 LIN.

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372.
Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition by John Morgan by
  • Morgan, John
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2012
Availability: Items available for loan: KEIC (1)Call number: 658.827 MOR.

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373.
Good works : marketing and corporate initiatives that build a better world-- and the bottom line by Philip Kotler, David Hessekiel and Nancy Lee by
  • Kotler, Philip
  • Hessekiel, David
  • Lee, Nancy
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2012
Availability: Items available for loan: KEIC (2)Call number: 658.8 KOT, ...

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374.
Applied corporate finance by Aswath Damodaran by
  • Damodaran, Aswath
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2014
Availability: Not available: KEIC: Checked out (1).

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375.
The Arab world unbound : tapping into the power of 350 million consumers by Vijay Mahajan by
  • Mahajan, Vijay
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2012
Availability: Items available for loan: KEIC (2)Call number: 330.9174927 MAH, ...

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376.
Design and analysis of experiments by Douglas C. Montgomery by
  • Montgomery, Douglas C
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Hoboken, NJ: John Wiley and Sons, Inc 2014
Availability: Items available for loan: KEIC (1)Call number: 519.57 MON.

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377.
Big data for dummies by Judith Hurwitz, Alan Nugent, Fern Halper and Marcia Kaufman
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.472 BIG .

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378.
Competitive intelligence for dummies by Jim Underwood by
  • Underwood, Jim
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.472 UND.

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379.
Excel data analysis : your visual blueprint for analyzing data, charts, and pivottables by Paul McFedries by
  • McFedries, Paul
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Not available: KEIC: Checked out (1).

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380.
Business analytics for managers : taking business intelligence beyond reporting by Gert H. N. Laursen and Jesper Thorlund by
  • Laursen Gert H. N
  • Thorlund, Jesper
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.4033 LAU.

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