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361.
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The copywriter's toolkit : the complete guide to strategic advertising copy by Margo Berman by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2012
Availability: Items available for loan: KEIC (1)Call number: 659.132 BER.

362.
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Global communication : theories, stakeholders and trends by Thomas L. Mcphail by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 302.2 MCP.

363.
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Economics and history : surveys in cliometrics by
Material type: Text Text
Publication details: West Sussex: John Wiley and Sons Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 330.015195 ECO.

364.
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The vibe : the marketing handbook for every product, service and industry by Gary Bertwistle by
Material type: Text Text
Language: English
Publication details: Milton Qld: John Wiley and Sons Australia Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.827 BER.

365.
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Never mind the sizzle...where's the sausage? : branding based on substance not spin by David J. Taylor by
Material type: Text Text
Language: English
Publication details: Chicheser: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (4)Call number: 658.827 TAY, ...

366.
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So you want to be an entrepreneur ? by Jon Gillespie-Brown by
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons 2008
Availability: Items available for loan: KEIC (1)Call number: 338.04 GIL.

367.
Future and me by Yuwa Hedrick-Wong by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HED.

368.
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Building the data warehouse by William H. Inmon by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 005.74198 INM.

369.
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Corporate social responsibility : doing the most good for your company and your cause by Philip Kotler and Nancy Lee by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2005
Availability: Items available for loan: KEIC (1)Call number: 658.408 KOT.

370.
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Business model generation : a handbook for visinaries, game changers, and challengers by Alexander Osterwalder and Yves Pigneur by
Material type: Text Text
Language: English
Publication details: New Jersey: JOhn Wiley and Sons 2010
Availability: Items available for loan: KEIC (1)Call number: 658.4012 OST.

371.
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Data mining techniques : for marketing, sales, and customer support by Gordon S. Linoff and Michael J. A. Berry by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.802 LIN.

372.
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Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition by John Morgan by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2012
Availability: Items available for loan: KEIC (1)Call number: 658.827 MOR.

373.
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Good works : marketing and corporate initiatives that build a better world-- and the bottom line by Philip Kotler, David Hessekiel and Nancy Lee by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2012
Availability: Items available for loan: KEIC (2)Call number: 658.8 KOT, ...

374.
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Applied corporate finance by Aswath Damodaran by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2014
Availability: Not available: KEIC: Checked out (1).

375.
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The Arab world unbound : tapping into the power of 350 million consumers by Vijay Mahajan by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2012
Availability: Items available for loan: KEIC (2)Call number: 330.9174927 MAH, ...

376.
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Design and analysis of experiments by Douglas C. Montgomery by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Hoboken, NJ: John Wiley and Sons, Inc 2014
Availability: Items available for loan: KEIC (1)Call number: 519.57 MON.

377.
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Big data for dummies by Judith Hurwitz, Alan Nugent, Fern Halper and Marcia Kaufman
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.472 BIG .

378.
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Competitive intelligence for dummies by Jim Underwood by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.472 UND.

379.
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Excel data analysis : your visual blueprint for analyzing data, charts, and pivottables by Paul McFedries by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Not available: KEIC: Checked out (1).

380.
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Business analytics for managers : taking business intelligence beyond reporting by Gert H. N. Laursen and Jesper Thorlund by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.4033 LAU.

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