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361.
Advertised mind: Ground breaking insights into how our brains respond to advertising by
  • Du Plessis, Erik
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 659.1019 DUP, ...

362.
Fashion brands : branding style from Armani to Zara by Mark Tungate by
  • Tungate, Mark
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 TUN, ...

363.
Brand rejuvenation : how to protect, strengthen and add value to your brand to prevent it from ageing by Jean-Marc Lehu ; translated by Anglia Translations by
  • Lehu, Jean-Marc
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEH.

364.
Branded entertainment : product placement and brand strategy in the entertainment business by Jean-Marc Lehu by
  • Lehu, Jean-Marc
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEH.

365.
Ads to icons : how advertising succeeds in a multimedia age, / by Paul Springer by Paul Springer by
  • Springer, Paul
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 659.113 SPR .

366.
Ad land : a global history of advertising by Mark Tungate by
  • Tungate, Mark
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page Limited 2008
Availability: Items available for loan: KEIC (2)Call number: 659.109 TUN, ...

367.
How to market books : the essential guide to maximizing profit and exploiting all channels to market by Alison Baverstock by
  • Baverstock, Alison
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2008
Availability: Items available for loan: KEIC (1)Call number: 002.0688 BAV.

368.
The practice of advertising by
  • Hart, Norman (ed.)
Edition: 4th ed.
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 PRA.

369.
Marketing financial services by
  • Ennew, Christine (ed.)
  • Watkins, Trevor (ed.)
  • Wright, Mike (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann 2000
Availability: Items available for loan: KEIC (1)Call number: 332.10688 MAR.

370.
Advertising in Tourism and Leisure by Nigel Morgan and Annette Pritchard by
  • Morgan, Nigel
  • Pritchard, Annette
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 659.13 MOR.

371.
Destination branding : creating the unique destination proposition by
  • Morgan, Nigel (ed.)
  • Pritchard, Annette (ed.)
  • Pride, Roger (ed.)
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann, 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 DES.

372.
Children's food : marketing and innovation by
  • Smith, Glen (ed.)
Material type: Text Text
Publication details: New York: Champball and Hall 1997
Availability: Items available for loan: KEIC (2)Call number: 641.083 CHI, ...

373.
Communication yearbook-20 by
  • Burleson, Brant R. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publication India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

374.
Electronic marketing and the consumer by
  • Peterson, Robert A. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publciations India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.84 ELE.

375.
Advertising organizations and publications : a resource guide by
  • Jones, John Philip (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications 2000
Availability: Items available for loan: KEIC (2)Call number: 659.1 ADV, ...

376.
The advertising business : operations, creativity media planning, integrated communications by
  • Jones, John Philip (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publication India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 ADV.

377.
How advertising works : the role of research by
  • Jones, John Philip (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1072 HOW.

378.
How to use advertising to build strong brands by
  • Jones, John Philip (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 1999
Availability: Items available for loan: KEIC (2)Call number: 659.1 HOW, ...

379.
International advertising : realities and myths by
  • Jones, John Philip (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications, Inc. 2000
Availability: Items available for loan: KEIC (2)Call number: 659.1 INT, ...

380.
Advertising to children : concepts and controversies by
  • Macklin, M. Carole (ed.)
  • Carlson, Les (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.11 ADV.

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