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41.
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Case studies in marketing : the indian context by R. Srinivasan by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt., Ltd. 2000
Availability: Items available for loan: KEIC (2)Call number: 658.800926 SRI, ...

42.
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Effective business communication by Asha Kaul by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt.Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.45 KAU.

43.
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In single case format sales management : in the Indian perspective by Vaswar Das Gupta by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.81 GUP.

44.
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Increase your web traffic : in a weekend (with CD) by William R. Stanek by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 001.64404 STA.

45.
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Managerial economics by H. Craig Petersen and W. Cris Lewis by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2002
Availability: Items available for loan: KEIC (2)Call number: 338.5 PET, ...

46.
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Marketing channels by Anne T. Coughlan, Erin Anderson, Lousi W. Stern and Adel I. El-Ansary by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 COU.

47.
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Basic managerial skills for all by E. H. McGrath by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658 MCG.

48.
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Public relations practices : managerial case studies and problems by Allen H. Center and Patrick Jackson by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.2 CEN.

49.
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Operations research : an introduction (with CD) by Hamdy A. Taha by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2002
Availability: Items available for loan: KEIC (3)Call number: 658.4034 TAH, ...

50.
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E service : new directions in theory and practice by
Material type: Text Text
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd., 2002
Availability: Items available for loan: KEIC (1)Call number: 658.84 ESE.

51.
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Case studies in marketing : the Indian context by R. Srinivasan by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt., Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.800926 SRI.

52.
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Marketing management by Philip Kotler and Kevin Lane Keller by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 2005
Availability: Items available for loan: KEIC (2)Call number: 658.802 KOT, ...

53.
Marketing channel by Louis W. Stern and Adel I. El-Ansari by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1992
Availability: Items available for loan: KEIC (8)Call number: 658.84 STE, ...

54.
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Marketing management by Philip Kotler by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (8)Call number: 658.802 KOT, ...

55.
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Statistics for management by Richard I. Levin and David S. Rubin by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (3)Call number: 519.5 LEV, ...

56.
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Principles of marketing Philip Kotler and Gray Armstrong by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

57.
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The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities by Robert E. Johnston and J. Douglas Bate by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.4012 JOH.

58.
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Review of marketing research by
Material type: Text Text
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.83 REV.

59.
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Understanding behaviors for effective leadership by Jon P. Howell and Dan L. Costley by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.4092 HOW.

60.
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Applied psychology in human resource management by Wayne F. Cascio by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.30019 CAS.

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