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41.
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Advertising media planning : a brand management approach by Larry D. Kelley and Donald W. Jugenheimer by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 659.111 KEL.

42.
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Principles and practice of cost accounting by Asish K. Bhattacharyya by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 657.42 BHA.

43.
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performace management : concepts, skills and exercises by Robert L. Cardy by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.3 CAR.

44.
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International perspectives on organizational behavior and human resource management by Betty Jane Punnett by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.049 PUN.

45.
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Financial instruments and services by Nalini Prava Tripathy by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.15 TRI.

46.
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Statistics : concepts and applications (with CD) by Nabendu Pal and Sahadeb Sarkar by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 519.5 PAL.

47.
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Negotiation analysis : the science and art of collaborative decision making by Howard Raiffa with John Richardson and David Metcalfe by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4052 RAI.

48.
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Advertising, promotion, and new media by
Material type: Text Text
Publication details: New Delhi: Prentice-Hall of India Private Limited, 2005
Availability: Items available for loan: KEIC (2)Call number: 659.144 ADV, ...

49.
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Introduction to counseling and guidance by Robert L. Gibson and Marianne H. Mitchell by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 158.3 GIB.

50.
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Essentials of entrepreneurship and small business management by Thomas W. Zimmerer and Norman M. Scarborough by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.022 ZIM.

51.
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Logistics management by Satish C. Ailawadi and Rakesh Singh by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.84 AIL.

52.
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Entrepreneurship in action by Mary Coulter by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.11 COL.

53.
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Capital markets : institutions and instruments by Frank J. Fabozzi and Franco Modigliani contributions Frank J. Jones by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 332.0414 FAB.

54.
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In the bubble : designing in a complex world by John Thackara by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 620.0042 THA.

55.
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Quantitative analysis for management (with CD) by Barry Render, Ralph M. Stair and Michael E. Hanna by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Private Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.403 BEN.

56.
Advanced management accounting by Robert S. Kaplan and Anthony A. Atkinson by Series: The Robert S. Kaplan series in management accounting
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 658.1511 KAP.

57.
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Supply chain management : concepts and cases by Rahul V. Altekar by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.84 ALT.

58.
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Beyond loyalty : the next generation of strategic customer relationship management by Pierre Chenet and Jon Ivar Johansen by
Material type: Text Text
Language: English
Publication details: New Delh: Prentice-Hall of India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 CHE.

59.
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Advertising : planning and implementation by Sangeeta Sharma and Raghuvir Singh by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 SHA.

60.
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Content based methodology by Anatnt N. Joshi and Kavita S. Salunke by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 001.51 JOS.

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