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41.
Principles of corporate finance (with cd) by Richard A. Brealey and Stewart C. Myers by
  • Brealey, Richard A
  • Myers, Stewart C
Series: The McGraw-Hill/Irwin series in finance, insurance, and real estate
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (5)Call number: 658.15 BRE, ...

42.
Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (5)Call number: 658.8 ZEI, ...

43.
Envisioning an empowered nation ; technology for societal transformation by A. P. J. Abdul Kalam with A. Sivathanu Pillai by
  • Kalam, A. P. J. Abdul
  • Sivathanu, A. Sivathanu
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 306.4 KAL.

44.
Business research methods by Donald R. Cooper and Pamela S. Schindler by
  • Cooper, Donald R
  • Schindler, Pamela S
Series: The McGraw-Hill/Irwin series operations and decision sciences
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.0072 COO.

45.
Organisational behaviour : emerging realities for the workplace revolution (with CD) by Steven L. McShane and Mary Ann Von Glinow by
  • McShane, Steven L
  • Glinow, Mary Ann Von
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.21 MCS.

46.
Supply chain management : creating linkages for faster business turnaround (with CD) by Sarika Kulkarni and Ashok Sharma by
  • Kulkarni, Sarika
  • Sharma, Ashok
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84 KUL.

47.
Customer service secrets by Peter Economy by
  • Economy, Peter
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.812 ECO.

48.
Brand positioning strategies for competitive advantage by
  • Sengupta, Subroto
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw-Hill Book Publishing Company Limited 2005
Availability: Items available for loan: KEIC (8)Call number: 658.827 SEN, ...

49.
Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ...

50.
Retailing management by Michael Levy and Barton A. Weitz by
  • Levy, Michael
  • Weitz, Barton A
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (4)Call number: 658.87 LEV, ... Not available: KEIC: Checked out (1).

51.
Perspectives in business ethics by Laura P. Hartman by
  • Hartman, Laura P
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 174.4 HAR.

52.
The power corporate communication by Paul A. Argenti and Janis Forman by
  • Argenti, Paul A
  • Forman, Janis
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.45 ARG.

53.
Accounting text and cases by Robert N. Anthony, David F. Hawkins and Kenneth A. Merchant by
  • Anthony, Robert N
  • Hawkins, David F
  • Merchant, Kenneth A
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (2)Call number: 657 ANT, ...

54.
The ten demandments : rules to live by in the age of the demanding customer by Kelly Mooney with Laura Bergheim by
  • Mooney, Kelly
  • Bergheim, Laura
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (2)Call number: 658.812 MOO, ...

55.
The manager's survival guide : a practical guide to managing self, Teams and operations by Kris Cole by
  • Cole, Kris
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658 COL.

56.
Building brand value: Five steps to building powerful brands by
  • Parmesweran M. G
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 PAR, ...

57.
Relationship marketing : text and cases by S. Shajahan by
  • Shajahan, S
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.802 SHA.

58.
Essentials of management: An international perspective by
  • Koontz, Harold
  • Weihrich, Heinz
Series: McGraw-Hill series in management
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (9)Call number: 658.4 KOO, ...

59.
You can fail : coping with failure and getting ahead by Srinivas R. Kandula by
  • Kandula, Srinivas R
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.3 KAN.

60.
A business and its beliefs; the ideas that helped build IBM by Thomas J. Watson by
  • Watson, Thomas J
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 681.14065 WAT.

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