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41.
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Managing innovation, design and creativity by Bettina Von Stamm by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons, Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.514 STA.

42.
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The brand gym : a practical workout for boosting brand and business by David Taylor by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 TAY.

43.
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The innovation wave : meeting the corporate challenge by Bettina Von Stamm by
Material type: Text Text
Language: English
Publication details: England: John Wiley and Sons Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.5752 STA.

44.
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M-profits : making money from 3G services by Tomi T. Ahonen by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.84 AHO.

45.
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Passion branding : harnessing the power of emotion to build stromg brands by Neill Duffy with Jo Hooper by
Material type: Text Text
Language: English
Publication details: England: John Wiley and Sons Ltd 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 DUF, ...

46.
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3G marketing : communities and strategic partnerships by Tomi T. Ahonen, Timo Kasper and Sara Melkko by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 384.530688 AHO.

47.
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Brand manners : how to create the self-confident organisation to live the brand by Hamish Pringle and William Gordon by
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 PRI.

48.
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Complicated lives : sophisticated consumers, intricate lifestyle simple solutions by Michael Willmott and William Nelson by
Material type: Text Text
Language: English
Publication details: London: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 339.47 WIL.

49.
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The seven myths of customer management : how to be customer-driven without being customer-led by John Abram and Paul Hawkes by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.812 ABR.

50.
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The pirate inside : building a challenger brand culture within yourself and your organization by Adam Morgan by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons 2004
Availability: Items available for loan: KEIC (2)Call number: 658.827 MOR, ...

51.
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Brand stretch : why 1 in 2 extensions fail, and how to beat the odds by David Taylor by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons, Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 TAY.

52.
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The business of brands by Jon Miller and David Muir by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 MIL.

53.
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Content production technologies by
Material type: Text Text
Publication details: England: John Wiley and Sons Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 006.6 CON.

54.
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Celebrity sells by Hamish Pringle by
Material type: Text Text
Language: English
Publication details: England: John Wiley and Sons Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 659.13 PRI.

55.
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Fashion retail by Eleanor Curtis by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (2)Call number: 725.21 CUR, ...

56.
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Agency account handling : avoiding blood sweat and tears by Michael Sims by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.804 SIM.

57.
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Sampling techniques by William G. Cochran by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1977
Availability: Items available for loan: KEIC (1)Call number: 001.4222 COC.

58.
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Planting flowers, pulling weeds : identifying your most profitable customers to ensure a lifetime of growth by Janet Rubio and Patrick Laughlim by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc., 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 RUB.

59.
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Building brand identity : a strategy for success in a hostile marketplace by Lynn B Upshaw by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1995
Availability: Items available for loan: KEIC (5)Call number: 658.827 UPS, ...

60.
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Industrial marketing strategy by Frederick E. Webster by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 1979
Availability: Items available for loan: KEIC (1)Call number: 658.8 WEB.

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