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41.
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Basic marketing by E. Jerome McCarthy and Stanley J. Shapiro by
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1978
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCC.

42.
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Chaotic markets : thriving in a world of unpredictability by A. Coskun Samli by
Material type: Text Text
Language: English
Publication details: Westport: Praeger Publishers 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8101 SAM.

43.
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The supermarketers : marketing for success, rules of the marketers, the naked marketplace by Robert Heller by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Sidgwick and Jackson Limited 1986
Availability: Items available for loan: KEIC (1)Call number: 658.8 HEL.

44.
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The undercover economist by Tim Harford by
Material type: Text Text
Language: English
Publication details: London: Little Brown Book Group 2006
Availability: Items available for loan: KEIC (2)Call number: 330 HAR, ... Not available: KEIC: Lost (1).

45.
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The book of business, money and power by Michael Kidron, Ronald Segal by
Material type: Text Text
Language: English
Publication details: London: Pan Books 1987
Availability: Items available for loan: KEIC (1)Call number: 338.6 KID.

46.
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Liberation management by Tom Peter by
Material type: Text Text
Language: English
Publication details: London: MacMillan 1992
Availability: Items available for loan: KEIC (3)Call number: 658 PET, ...

47.
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Creating value in the digital era : achieving success through insight, imagination and innovation by Alf Chattell by
Material type: Text Text
Language: English
Publication details: London: MacMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.4062 CHA.

48.
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Revolutionary wealth by Alvin Toffler and Heidi Toffler by
Material type: Text Text
Language: English
Publication details: New York: Random House, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 339 TOF.

49.
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Naked economics : undressing the dismal science by Charles Wheelan by
Material type: Text Text
Language: English
Publication details: New York: W. W. Norton and Company, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 330 WHE.

50.
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Competitive marketing : a strategic approach by John O'shaughnessy by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 1992
Availability: Items available for loan: KEIC (1)Call number: 658.8 OSH.

51.
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The advertising handbook by Sean Brierley by Series: Media practice
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Routledge 2002
Availability: Items available for loan: KEIC (1)Call number: 659.01 BRI.

52.
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Retailing : critical concepts : comparative and international retailing by
Material type: Text Text
Publication details: London: Routledge, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 RET.

53.
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Graphic design as communication by Malcolm Barnard by
Material type: Text Text
Language: English
Publication details: London: Routledge 2005
Availability: Items available for loan: KEIC (1)Call number: 741.6 BAR.

54.
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Social communication in advertising consumption in the mediated marketplace by William Leiss, Stephen Kline, Sut Jhally and Jacqueline Botterill
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2005
Availability: Items available for loan: KEIC (1)Call number: 659.1042 SOC.

55.
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Culture matters : how values shape human progress by
Material type: Text Text
Publication details: New York: Basic Books 2000
Availability: Items available for loan: KEIC (1)Call number: 306 CUL.

56.
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Rethinking marketing : developing a new understanding of markets by
Material type: Text Text
Publication details: West Sussex: John Wiley and Sons Ltd., 2004
Availability: Items available for loan: KEIC (2)Call number: 658.8 RET, ...

57.
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Developing business strategies by David A. Aaker by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Limited 1995
Availability: Items available for loan: KEIC (1)Call number: 658 AAK.

58.
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Beyond Discyption : changing the rules in the marketplace by Jean-Marie Dru by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Dons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 DRU.

59.
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Marketing insights from A to Z : 80 concepts every manager needs to know by Philip Kotler by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

60.
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Mastering the digital market place : practical strategies for competitiveness in the new economy by Douglas F. Aldrich by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.800285 ALD.

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